1. Business Plan
-Abinesh Manoharan

2. M & M Agri Ltd.
Chickpeas purchased in SK and sent by rail to BC
Shipped from Port of Prince Rupert
Collected in Chennai and transported to facility at Zamin Endathur
Packaged into 1 KG bags and stored for distribution
Distributed to local stores in Chennai and Area
The end product is branded as RUCHI and sold in local super markets

3. Organization Structure
Board of Directors - 2
CEO
Vice President – Canadian Operations
Vice President - Indian Operations
Plant Manager
Plant Laborers - 3
Driver/ Delivery - 6
Marketing and Business Development Officer - 2
Invoicing and Accounting Person
I will be the CEO and Vice president of Canadian operations. I will also be one of the board members along with an outside Director with expertise in food retailing.

4. Current market conditions
Source:
Reduced monsoon rainfall has created greater demand for chickpeas

5. Target Market – Chennai
Chennai and surrounding area have a population of 8.7 million according to a 2011 census

6. End customer Demographic
Women aged between 30-60
Attended minimum high school
Majority of them Home makers
Influenced by TV Ads, word of mouth
Quality is the most important factor while making purchase decisions. Health benefits and Price come next
Based on a survey.

7. Marketing Strategy Store Owners:
Profit with other brand products: 5% - 7%
Profit with Ruchi chickpeas: 10 – 12%
End Customers:
TV Ads using leading TV Stars
TV Ads will be shown only in Sun TV(leading tamil channel)
Social media adsvertising includes ads as well as online coupons

8. Capital Expenses Item Price Land 10,000 Buildings 200,000
Furniture and Fixtures
4,000
Packaging Machine
3,000
Air Conditioner
5,000
Delivery Trucks
120,000
Other Equipment
6,000
Total
$348,000
Bank Debt: Interest
Equity : $148,000

9. Base Case Summary 2017 2018 2019 2020 2021 KGs/Day 1,000 1,250 1,438
2017
2018
2019
2020
2021
KGs/Day
1,000
1,250
1,438
1,509
1,585
Revenue
857,750
1,093,631
1,282,829
1,373,910
1,471,458
Net Income
(15,039)
13,868
38,043
51,593
65,831
Dividend -
17,043
58,279
66,766

10. Breakeven Analysis
Base Case
Breakeven

11. Risk Factors

12. Feasibility
Base scenario predicts positive net income and break even from year 2.
Salary for being the CEO and the net income makes the project very attractive.
Abinesh’s Compensation:
Year 1
Year 2
Year 3
Year 4
Year 5
$30,000
$30,600
$40,159
$88,819
$95,249

13. THANK YOU