1. Importance of Marketing #3
Today I will: analyze the benefits of Marketing
So I can: understand and apply the concept of Utility
I know I am successful when: I am able to identify the added value of specific products and see the importance of marketing on society.
Text Book needed today
Get out note paper prior to reading
Read Pages
As you read, write down something about the reading
any words that you don’t understand
Questions you have
. . . But you’re not required to write anything

2. What is the impact of Marketing?
Provides the means for competition to take place
Global Force
Raises standard of living

3. elbow partner activity
Marketing Utility
elbow partner activity
Brainstorm at least one common use of the word UTILITY
You have a maximum of two minutes.
Write them down.
Share out

4. – from the Latin “to use”
Marketing Utility
Utility
– from the Latin “to use”
Utility – attributes of a product or service that make it capable of satisfying customer wants and needs. (5 types of utility)
Form – changes in raw materials or putting parts together to make them more useful
Place – having a product where customers can buy it
Time – having a product available at a certain time of year or day
Possession – exchange of a product for money
Information – communication to the consumer about the product

5. New or improved Products
What product benefits result from Marketing?
Two main benefits
Utility enhanced
Product / Service Management
Increased demand
New or improved Products
Fixed costs ÷ increased # of units
Lower Prices
Who benefits?
Consumers and Companies

6. Assignment – a competition – game on!
Work with your table group to produce a 24” x 24” poster
1 – Define Utility and the 5 Utility types. Title your poster “Utility”
2 – Include examples (written or image) for each definition.
3 – Create an artistic theme to hold it all together
4 – Must be able to read from across the room
5 – Must have names on front in lower right corner
6 – Compete for:
A) Best in class
B) Best of all Marketing classes – “Wall of Fame”
Assignment is worth 20 in-class points. Graded as follows:
Full effort by you as an individual team member?
Yes = Qualify for team points. No = 0 on assignment
Information fully complete and accurate = 5 points
Acceptable team effort and finished product = 10 points
Team 30-second “sales pitch” = 0-5 points.
Due Tuesday, 20 minutes after class begins.
Note: if you are absent, complete this on your own on 8 ½ x 11.