1. HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS
Presented by:
Jenny Halasz
JLH Marketing

2. Jenny Halasz In SEO since 2000 – 16 years!
Speaker at Pubcon, SMX, SES, StateofSearch, InternetSummit, Conversion Conference…
Writer for Search Engine Land & Search Engine Journal
Contributing Author “SEO Now” and “SEO Like I’m 5”

3. -William Bruce Cameron

4. TODAY’S MOST USEFUL LINK
bit.ly/ga-dashboard-JLH
To use:
Login to GA
Paste in the browser
Select the account to apply it to

5. Applicable to any GA Segment
PROS OF GA DASHBOARDS
Customizable
Applicable to any GA Segment
Set up auto-
Printable reports
Impress your boss
You only set it up once
FREE

6. CONS OF GA DASHBOARDS … but it’s free, so what do you expect?
Not user friendly
Relies on you to know what you need
Requires you to set up segments
Only holds 12 widgets per dashboard
Can’t filter by Metric values
… but it’s free, so what do you expect?

8. WHERE TO START? How Did People Get to Your Site?
What Did They Do While They Were There?
How and Why Did They Leave?

9. How Did People Get Here?

10. What Did They Do?

11. Why Did They Leave?

12. Edit the Title, instead of “Pages/Session”
Choose a Layout
Add Filters
Even Customize Your URL!

14. CHANGING DISPLAY OPTIONS
Choose different Dimensions or Metrics
Change row display

15. USING FILTERS - SIMPLE
“Only show” or “Don’t show”
Selection criteria

16. USING FILTERS - REGEX Use | to separate items – creates “OR”
Selection criteria
Use | to separate items – creates “OR”
Use .* as a wildcard
.*/category means match anything before /category
category/.* means match anything that comes after category
Test your expressions on the actual report

17. CUSTOM REPORTS

18. CUSTOM REPORTS Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include

19. CUSTOM REPORTS Filters: Things to include or not include
Dimensions: Containers you want to use
Metrics: Things you want to measure

20. Segments – Mobile/Desktop

21. THINGS DATA CAN DO Solidify/Contradict a hypothesis Predict a problem
Ensure mistakes are caught
Open a new horizon
Maintain status quo
Teach us about behavior

22. Analysis leads to insight.
REMEMBER:
Data is just data.
Analysis leads to insight.
That useful link again:
bit.ly/ga-dashboard-JLH

23. Jenny Halasz @jennyhalasz jlh-marketing.com
Thank You!
Jenny jlh-marketing.com