1. Best Practices: Enrollment Management Plan
Lorie Hach
Director of Student Success
Lisa McLaughlin
Institutional Data Coordinator

2. Process of Implementation
2011 Received Walmart Retention Grant
Established Retention Plan
Established Enrollment Management Plan

3. Enrollment Management Vision
Implement a comprehensive and innovative enrollment management program, services and practices;
Achieve and maintain student recruitment activities, enrollment services, retention, and completion rates that are appropriate for the college.
Ensure the college has a successful and diverse student population.
Engage the college community in the enrollment planning process.
Expand the educational scope of the college by increasing the number of degree programs.

4. SBC Enrollment Management Mission
To actively recruit, enroll, and supports a diverse student body that meets the overall Strategic Plan of the college; and promotes student retention and completion rates.

5. SBC Enrollment Management Targets
To have increased new student enrollment by 50 per year.
Results for
62 (41 for fall 2012, 21 for spring 2013)
(75% for fall held HS diploma, 25% GED)
(79% for spring held HS diploma, 21% GED)
(23 students right out of HS, no increase)
To have increased fall to fall retention rates by 2% per year.
Results for
Decrease of 2.4% for overall student retention
Increase of 17% for first-time degree seeking students
To have increased fall to spring persistence rates by 2% per year.
Decrease of 3.8% for overall students persistence
Increase of 15% for first time degree seeking students
To have increased graduation rates by 2% per year.
Results
% compared to %

6. Marketing Goal
1. To develop and implement a comprehensive marketing plan through 2017.
Develop a campaign to brand SBC.
Determine the most effective means for marketing SBC.
Revamp SBC web site.

7. Recruitment Goal
2. To establish and maintain a recruitment plan that will increase new students by 50 per year through 2017.
Establishment of an ad hoc Recruitment Committee.
To have completed a demographic study of service area.
To increase enrollment of current high school graduates.
To increase enrollment of current GED graduates.
To create and increase the number of programs/activities that will increase the male student enrollment.
To complete a cost analysis of offering athletic programs.
To develop articulation agreements between other ND TCUs for transfer students into Bachelor and future Master’s programs.

8. Retention & Completion Goal
3. To establish and maintain a retention plan through 2017.
Establishment of an ad hoc Retention Committee.
To provide an effective first year learning experience.
To provide an effective integrated and coordinated advisement program for all students.
To improve engagement of all students.
To create improved communication of events/activities and important dates between the college and the students.
To provide services for students at risk.
To increase availability/access to support services offered to McLaughlin & Mobridge sites.
To increase student opportunities for external experiences.

9. Student Financial Management Goal
4. To establish and maintain a student financial management plan through 2017.
To increase the financial literacy of students.
To assist students with setting financial goals.
To increase the number of scholarships awarded to students.
To increase the number of students completing financial aid before classes begin.

10. Professional Development Goal
5. To implement and maintain a professional development plan for staff and faculty on effective practices in retention and persistence through 2017.
To provide resources for faculty and staff to attend First Year Learning Experience conferences.
To provide resources for faculty and staff to attend advising conferences.
To provide resources for faculty and staff to attend recruitment and retention conferences.
To provide resources for faculty and staff to attend assessment conferences.

11. Data Collection and Reporting Goal
6. To establish and maintain an effective data collection and reporting system through 2017.
To develop tools to effectively track data collection.
To maintain a central repository system.
To complete an annual report that is shared with the college community.

12. SBC Enrollment Management Plan
Handout of Enrollment Management Plan with data and results.
Use the same format as general education and program assessments, along with strategic planning reporting.

13. Conclusion Continue collecting data.
Use of SharePoint to store all relevant data.
Need to focus more on recruitment of GED completers.
Need to give more attention to continuing students.

14. Questions For further information contact:
Dr. Koreen Ressler, Vice President of Academics