1. Social enterprise in not-for-profits
Social enterprise in not-for-profits

2. www.socialenterpriseauckland.org.nz www.fitzgerald.org.nz
Challenges for not-for-profits
How it can be done

3. www.socialenterpriseauckland.org.nz www.fitzgerald.org.nz

4. www.socialenterpriseauckland.org.nz www.fitzgerald.org.nz
Research overview
Qualitative research
How do not-for-profits introduce and accommodate a commercial business model with commercial logics into a social organisation?
4 case studies from diverse sectors
First social enterprise in the previous five years
Government contractors
60 interviews and 40 documents
4 interview periods over 18 months

5. Organisational types Focus Income sources
Type of enterprise
Focus
Income sources
Not-for-profit business
Mission
Social impact
Grants and donations
Earned income, fees, contracts and donations
Social enterprise
Mission and market
Profit reinvested in social impact
Break-even through commercial revenue
Profits are reinvested in social impact
Social business
Market & mission
Social impact and profit distributed
Socially driven and profit making
For-profit business
Market
Profit
Socially responsible business
Business donating to charity
Social value creation focus Commercial value creation focus

6. Different organisational species
Not-for-profit
Social enterprises
Different organisational species

7. www.socialenterpriseauckland.org.nz www.fitzgerald.org.nz
Differences
Characteristic
Desired outcome
Primary driver
Tactic
Source of legitimacy
Funding source
Stakeholders
Performance measures
Social (not-for-profit)
Social value
Values-based mission
Collaborative
Unity of purpose
Contracts and donations
Clients and families, funders, community
Quantitative social output, financial measures, and qualitative social impact stories.
Commercial (for-profit)
Economic value (profit)
Market preferences
Competitive
Market position
Trading income
Customers, owners
Quantitative financial measures (e.g., profit, ROI)

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Issues to consider

9. www.socialenterpriseauckland.org.nz www.fitzgerald.org.nz
Revenue Streams
Key Partners
Cost Structure
Channels
Customer Relationships
Customer Segments
Value Propositions
Key Resources
Key Activities
Business model

10. Issues to consider

11. www.socialenterpriseauckland.org.nz www.fitzgerald.org.nz
Structure

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