1. GCSE BUSINESS STUDIES
UNIT 2.1 RECAP

2. Starter Create a Business Studies GCSE Folder in your own user area.
Create a ‘Unit 1 sub-folder’ and place into this all work from last year.
Create a sub-folder called ‘2.1 Intro’
Put all Business Studies work from this half-term into the 2.1 folder.
Create a ‘2.2 Marketing’ sub- folder for next half-term
Save all Business Studies work in the relevant folder in future.

3. Aims & Objectives We have completed Unit 2 Section 1.
During this lesson:
ALL students must complete and print-out any unfinished or not started classwork
ALL students must complete any unfinished or not started homework
MOST students will be complete revision activities during the lesson
ALL students will complete revision task for homework.

4. Classwork /Homework list
On the board will be a list of all work submitted and marked.
If there is a gap by your name you need to complete and print –off the work.
All worksheets / question sheets are at front of class.
If you have submitted all work then you need to complete the revision tasks on the following slides.

5. Methods of Growth Revision
What is meant by organic growth?
What is the difference between a merger and a takeover?
What is the difference between horizontal and vertical integration?
What is meant by diversification
State 3 stakeholders
State 1 interest for each of these stakeholders

6. Limited Company Revision
Give two advantages of being:
a private limited company
a public limited company
Give two disadvantages of being:

7. Ownership Revision - Franchises
What is a franchise?
What is the difference between a franchisee and franchisor?
Name 3 franchises
State two benefits of setting up a franchise
State two disadvantages of setting up a franchise

8. Business Objectives Revision
What is meant by the term business objective?
Give three examples of business objectives for a firm
State two reasons why a firm might change its objectives as it grows larger
What is meant by the term business ethics?
State 2 social costs
State 2 social benefits

9. Location Revision Questions
State 2 factors that influence the choice of business location
Explain 2 advantages of international location
Explain 2 disadvantages of international location
What is meant by the term infrastructure?

10. Location
Snowslopes plc has firmly established itself in the UK market, selling high quality ski and surf wear clothing and equipment. It has an objective of growth and is looking to do this through the best location. At a recent board meeting it discussed two options linked to this objective:
Further expansion in the UK
Expansion through overseas locations
The discussion was quite animated, with good points being put forward for both arguments. However, a final decision was left to the next board meeting when all parties had been given enough time to look at the options in detail.
Question Time
What is meant by the term ‘best location’? (2 marks)
Explain how location can affect how competitive a firm is (5 marks)
Recommend to the board of Snowslopes plc whether or not they should expand further in the UK, or locate abroad, in order to meet their objective of growth. Give reasons for your answer. (9 marks)