2. Commercialization of
higher education

3. Bologna Year 1088 Foreign Students Nations
First there was:
Bologna
Year 1088
Foreign Students
Nations

4. Nations University Self gouverned STUDENTS
A commercial venture
Nations
University
Self gouverned STUDENTS

5. Students vs. Professors
Economic power rule
University bargained
Students vs. Professors
Demand vs. Supply
Buyers market

6. Power shift Government took over, Preemting the students power
to gain power over
Economic factor „Education“;
Were professors ever in „Power“ ?

7. Todays Ideal: Mutual responsibility between HE and Public:
„HE has to serve the public that it supports“.
HE as a public good.

8. Public support Will the public be able to sustain support level?
Academization of
-Society
-Professions
Financial state of the public

9. Privatization of HE Not so much privatization on the supplier side,
Very much so on the demand side!

10. Investment HE seen by Students as investment :
Students supply their abilities to society
(gouverned by employment market)

12. Expectation Society- return on investment:
Political, economical, welfare
Private student – return on investment:
income

13. Nature of HE
Traditionally: Creating and disseminating knowledge by use of
physical space: lecture halls and laboratories.
Confusion?:
information vs. knowledge

14. Nature of HE New?: Creating and disseminating knowledge by use of
experience and relationships.

15. is a reflection of the VALUE you create
Income
is a reflection of the
VALUE
you create

16. HE Value Chains when industry cooperates with HE
Industry relations
HE Value Chains when industry cooperates with HE HE
Students
Industry HE
Students
Industry

17. Value Nature of value: scarcity Value of “experience goods” uncertain;
you do not know value/quality before you experience

18. Value add Reputation Expectation based on past experiences (of others)
Soft: Trust on others to judge quality
Hard quality metric: the more you spend on students, the better the quality of HE

19. Value add Teaching vs. Information dissemination
Public /free : information
Value: ability to integrate and apply new information (critical thinking)

20. Public / free: lectures, data and media
Value add
Teaching vs. Educating
Public / free: lectures, data and media
Value: Forming and shaping authentic personality, social relationships, role models (orientation), competencies

21. Value add Virtual vs. physical Public / free: virtual, masses
Value: experiences are physical, individual