1. Resource Development SSPM General Conference 2010 June 2010
Kristin Priest, CFRE
Associate Director
Philanthropic Service for Institutions

2. Session Outline What is (and isn’t) fundraising
Understanding and preparing a case
Who gives (and more importantly) who would give to MY organization?
How to utilize the fundraiser’s toolbox

3. Make a Long-Term Commitment to Philanthropy
Philanthropy is not a short-term solution to a crisis
Plan to build a systematic program
Philanthropy will yield long-term results

4. Your Organization Must be More than a Good Cause
There are many good causes
People give to people with vision
People give to organizations which are successful

5. So What?

6. Developing Your Case Statement
Why
The 3 steps to preparing a Case Statement
Components of a good Case Statement
Does it answer the critical question
Uses or expressions of a Case

7. Who cares?

8. Possible Funding Sources
Individuals
Foundations
Corporations
Government
Organizations
Churches
Associations

9. Start Close To Home - Volunteers/board Staff & Associates
Those closest to your organization (circle)
Volunteers/board
Staff & Associates
Students, Clients, and Patients
Church members
Vendors
Community at large

10. Constituency Model
Courtesy of The Fund Raising School

11. Qualify your prospects
Connection to the institution
Common or shared interests
Ability to give
Conversations - Listen!
Peers
Volunteer Involvement
Publications

12. Reasons people give They were asked Desire to make a difference
Sense of belonging
Give back
Religious motivations/obligations
Other

13. Utilizing your Fundraiser’s Toolbox

14. Your Fundraising Toolbox
Mail
Internet
Face-to-face
Telephone
Events
Proposals
Other

15. Which tool should I use? Expertise Resources (human and financial)
Donor preference
Outsource options
Size gift desired

16. "I shall pass through this world but once
"I shall pass through this world but once. Any good that I can do, or any kindness that I can show any human being, let me do it now and not defer it. For I shall not pass this way again.” Stephen Grellet

17. Questions?
Kristin Priest, CFRE