1. STRATEGI BERSAING Michael E. Porter
Pencarian akan posisi bersaing yang menguntungkan di dalam suatu industri dimana arena fundamental tempat persaingan terjadi

2. Stronghold Market Leader Michael E. Porter
Reputation,
Economies of Scale,
Product Differentiation,
Capital Requirement,
Switching Cost,
Access to Distribution Channels
Cost Disadvantage

3. DEFENSE STRATEGIES ATTACKER DEFENDER FLANKING DEFENSE PREEMPTIVE
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DEFENSE STRATEGIES
FLANKING DEFENSE
ATTACKER
PREEMPTIVE
DEFENSE
DEFENDER
CONTRACTION
DEFENSE
COUNTEROFFENSIVE
DEFENSE
POSITION
DEFENSE
MOBILE
DEFENSE
copyright Fauzan, 2003

4. Market Leader in Action Michael E. Porter
Highly Confidence become arrogant
Rich/Biggest become fat/slowly
Satiesfied become Status Quo
Stable become Panic
Helicopter view become Lack off Detail

5. ATTACK STRATEGIES ATTACKER DEFENDER GUERRILLA ATTACK BYPASS ATTACK
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BYPASS ATTACK
FLANKING ATTACK
ATTACKER
DEFENDER
FRONTAL ATTACK
ENCIRCLEMEN
ATTACK
GUERRILLA ATTACK
copyright Fauzan, 2003

6. ATTACK STRATEGIES AVAILABLE TO CHALLENGERS
Price Discount Strategy
Cheaper Goods Strategy
Prestige Goods Strategy
Product Proliferation Strategy
Improved Services Strategy
Distribution Access Strategy
Intensive Advertising Strategy
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7. MARKET FOLLOWER STRATEGIES
CLONER IMITATOR ADAPTER
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8. MARKET NICHER STRATEGIES
End - User Specialist
Vertical - Level Specialist
Specific - Customer Specialist
Geographic specialist
Product - Features Specialist
Service specialist
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