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STRATEGI BERSAING Michael E. Porter

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Presentation on theme: "STRATEGI BERSAING Michael E. Porter"— Presentation transcript:

1 STRATEGI BERSAING Michael E. Porter
Pencarian akan posisi bersaing yang menguntungkan di dalam suatu industri dimana arena fundamental tempat persaingan terjadi

2 Stronghold Market Leader Michael E. Porter
Reputation, Economies of Scale, Product Differentiation, Capital Requirement, Switching Cost, Access to Distribution Channels Cost Disadvantage

3 DEFENSE STRATEGIES ATTACKER DEFENDER FLANKING DEFENSE PREEMPTIVE
7/29/2018 DEFENSE STRATEGIES FLANKING DEFENSE ATTACKER PREEMPTIVE DEFENSE DEFENDER CONTRACTION DEFENSE COUNTEROFFENSIVE DEFENSE POSITION DEFENSE MOBILE DEFENSE copyright Fauzan, 2003

4 Market Leader in Action Michael E. Porter
Highly Confidence become arrogant Rich/Biggest become fat/slowly Satiesfied become Status Quo Stable become Panic Helicopter view become Lack off Detail

5 ATTACK STRATEGIES ATTACKER DEFENDER GUERRILLA ATTACK BYPASS ATTACK
7/29/2018 BYPASS ATTACK FLANKING ATTACK ATTACKER DEFENDER FRONTAL ATTACK ENCIRCLEMEN ATTACK GUERRILLA ATTACK copyright Fauzan, 2003

6 ATTACK STRATEGIES AVAILABLE TO CHALLENGERS
Price Discount Strategy Cheaper Goods Strategy Prestige Goods Strategy Product Proliferation Strategy Improved Services Strategy Distribution Access Strategy Intensive Advertising Strategy 29-Jul-18

7 MARKET FOLLOWER STRATEGIES
CLONER IMITATOR ADAPTER 29-Jul-18

8 MARKET NICHER STRATEGIES
End - User Specialist Vertical - Level Specialist Specific - Customer Specialist Geographic specialist Product - Features Specialist Service specialist 29-Jul-18


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