1. Marketing Glossary
Marketing = process of buying/selling in a marketplace
Merchandising = sales promotion, involving market research, product development, marketing
Target market = those with needs and ability, will, & authority to buy

2. Marketing Glossary
Promotion = acting to influence, improve, or increase acceptance
and sale of goods
Advertising = calling attention to the product; arousing a desire for purchase
Publicity = actions/devices to attract interest; disseminate info

3. Marketing Cycle Identify customers:
Market segmentation
Develop good products, prices, distribution
Customer ____________
Company ___________
_______ $ and adjust to customer _________

4. Marketing Mix Product: Place: Price Promotion:
communication with and influence on the customer

5. What’s Unique about Foodservice Marketing?

6. Manager’s Marketing Responsibilities
The marketing itself
__________
includes organizational goals, objectives; budgeting
promotions: short-term
Proper ________of employees to meet marketing goals

7. Branding Retail-item branding Restaurant branding
In-house or signature branding
Branded concept
Advantages / Cautions

8. For Marketing Project:
Develop a representative menu for your organization
Describe target customers
Address the 4 Ps:
product
price
place
*promotion: prepare a promotional gimmick
Develop a budget (theoretical)
Include an evaluation plan