1. Mktg 1.02 Review Questions

2. What marketing career involves catching customers' attention, informing them of products and persuading them to buy? A. Marketing research B. Advertising C. Public relations D. Product management

4. Kwacky Kwackers needs a new package design for its crackers
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package? A. Marketing research B. Product management C. Advertising D. Channel management

6. What marketing career involves determining why customers do what they do? A. Advertising B. Distribution/Warehousing C. Sales D. Marketing research

8. Booking hotel rooms for vacationers is an example of __________ marketing. A. feature B. service C. benefit D. sports

10. What is at the center of all marketing activities. A. Math B
What is at the center of all marketing activities? A. Math B. Technological know-how C. Purchasing D. Communication

12. What type of duties do customer- service professionals often perform? A. Preparing ads B. Paying invoices C. Handling complaints D. Receiving shipments