1. EXPORTING TO AFRICA SUCCESSES AND CHALLENGES
16 OCTOBER 2017

2. OVERVIEW
FERRO EXPORT DIVISION - SALES FOR ALL FERRO GROUP COMPANIES

3. SynChem Group Structure
100%
82.16%
EDT – 6.86%
Idwala ESOP Trust – 3.5%
Idwala Community Trust – 1.99%
N Sowazi – 5.49%
17.84%

4. FERRO EXPORT DIVISION EXPORT TEAM OF 4 ADMIN AND 3 SALES – FERRO GROUP
THE TECHNOLOGY BASED HIGH PERFORMANCE MATERIAL COMPANY
FERRO EXPORT DIVISION
EXPORT TO 20 COUNTRIES – RESTRICTED BY TERRITORIAL AGREEMENTS WITH TECHNOLOGY PRINCIPLES
- SUB SAHARAN AFRICA, INDIAN OCEAN ISLANDS AND AUSTRALASIA
EXPORT TEAM OF 4 ADMIN AND 3 SALES – FERRO GROUP
BASED IN DURBAN
EXPORT TO 17 COUNTRIES IN AFRICA
DISTRIBUTION HUBS IN LAGOS NIGERIA AND NAIROBI KENYA
232 ACTIVE CLIENTS AND GROWING

5. CHALLENGES
COMPETING WITH GLOBAL PRODUCERS COST COMPETITIVE (ALL TARGETING A FOOT HOLD IN AFRICA )
LOGISTICS COSTS FROM SA TO EAST AFRICA
DEALING WITH PORT DELAYS –BOTH OUT BOUND AND INBOUND ( COSTS OUT OF OUR CONTROL)
DEALING WITH CORRUPTION – (LOSS OF SALES AND AVOIDING DELAYS )
FINDING NEW CLIENT INFORMATION (AFRICA) PRIOR TO TRAVELING
ENSURING PAYMENT IS SECURED FOR GOODS SHIPPED

6. SUCCESSES GOOD RESEARCH ON NEW CLIENTS BEFORE TRAVELLING
FACE TO FACE CONTACT WITH CLIENTS / BUILD RELATIONSHIPS
SELLING ADDED VALUE AND KNOW HOW – (RATHER THAN UNIT PRICE)
KEEPING CLOSE TO PROJECTS IN AFRICA
NET WORKING VIA CHAMBERS / CHEMICAL CLUSTER / DTI etc
DEVELOPING PRODUCTS: RE -ENGINEERED TO COMPETE WITH GLOBAL COMPETITORS
SET UP HUBS / DISTRIBUTION IN LAGOS AND NAIROBI TO SELL LOCALLY.
UNDERSTANDING LEGAL REQUIREMENTS OF EACH COUNTRY

7. Thank You