1. On-Campus Barbershop/Hair Salon
Cheyenne Routhier, Regina Godino, Anthony Toscano, Jillian Ostrander, and Elizabeth Franciamore

2. Background of Organization Under Study
Franklin Pierce University is a private liberal arts school, founded in 1962.
The Rindge Campus is home to approximately 1,600 undergraduate students (56% females and 44% males) .
88% of students live on campus.
Franklin Pierce focuses on providing students with a flexible education that will guide them to success in the competitive job market. 8

3. Nature of the Problem
Hair services are extremely popular if not necessary for all students of any demographic background.
Currently, students must travel off campus in order to receive such services.
In addition to the cost and time it would take to commute to nearby hair salons, the services are also fairly expensive for college students’ budgets

4. Problem Statement
Research is necessary to determine Franklin Pierce students’ demand for an on-campus barbershop/hair salon.

5. Research Objectives
Review the literature related to on-campus services provided at higher-education institutions across the United States.
Identify students’ level of interest for an on-campus barbershop/hair salon.
Determine pricing and payment options.
Identify direct and indirect competitors.
Determine a location on campus.
Determine the demographic profiles of potential consumers.

6. Literature Review

7. Hair Services Trade
Total amount of people employed in trade- about 656,40012
2011 statistics showed 18.4% of Americans had 4 or more haircuts in 6 months -roughly 8 cuts per year7
1569 accredited schools17
Licenses required17

8. Schools with on-campus Hair Salons
Duke University- On campus barber shop, affordable, and a flex system.5
Ball state-On campus Salon1
RPI-On campus salon with student discounts13
University of Alaska- Barber Shop with hour changes during the summer months.18

9. Schools with on-campus Hair Salons
Kent State- advertises for 11 off campus salons and barbers10
Technical schools including Bates1
Student worked barber shop
Students taking classes on cutting hair
Lower rates to attract customer

10. Methodology and Procedures

11. Problem Identification
The need for research was determined after gathering information from students that hair/barber services are needed at Franklin Pierce University.
In the rural area of Rindge, New Hampshire there are not many options for hair services, specifically for students who may or may not have a vehicle on- campus.

12. Development of the Survey
This questionnaire was created based on the objectives.
Along with questions focused on the demand for the service and the objectives of the study, questions that inquired about the demographic profile of the participant were also included.
Face-to-face content validity through expert review

13. Approval of the Survey
Upon completion of the survey, it then had to be approved by the following;
The Marketing Research Class
Professor Jason Little
Professor Robert Welsch (on behalf of the Rindge Institutional Review Board)
*Project was approved by Robert Welsch on November 6.

14. Definition of Population
The population being surveyed for this study is the student body of Franklin Pierce University located in Rindge, New Hampshire.
This population consists of 1,600 undergraduate students.

15. Sample Size
The sample size, within the population, consisted of 160 Franklin Pierce University students.
This sample size was created because it evenly divided the results within each class standing.
40 students from each class standing, 20 males and 20 females, allowing a diverse group of participants.

16. Data Collection Method
The method used was person-administered surveys.
The surveys were handed out to qualified participants that were willing to take the survey.
A non-probability convenience quota sampling method was used in order to ensure data was collected from a diverse group.
The researchers administering the survey gave any clarity to questions participants had.

17. Data Collection Method
The four research team members were given 40 surveys to administer to a specific class standing with certain demographics within each class year.
The team leader assisted each member with his or her 40 surveys.
Data was collected during the month of November in classrooms, living quarters, and the library.

18. Assumptions and Limitations
The necessary assumption was that participants answered the questions accurately, completely, and honestly.
Due to time limitations, there was no possible way to apply one of the several probability sampling methods.
A probability sampling method would have allowed the population to know their chance of being selected as part of the sample.
Instead the research team implemented convenience sampling, which is a non-probability sampling method.

19. Results

20. Are you interested in having access to an on-campus hair salon/barbershop?

21. Do you currently use a barbershop or hair salon?

22. How much does your haircut typically cost?

23. How much would you be willing to pay for a haircut on campus?

24. Which form of payment do you usually use for hair care service?

25. How many hair salons/barbershops in the Rindge area do you know about?

26. How far do you travel to get your hair done? (minutes)

27. How often do you get your hair done?

28. What is your gender?

29. How old are you?

30. What is your ethnic background?

31. What is your class standing?

32. Where do you live on campus?

33. Do you have a car on campus?

34. Demand v. Class Standing
Freshman
Sophomore
Junior
Senior
Total
Very Interested 8 14 26 9 57
Somewhat Interested 10 5 11 35
Neutral 13 3 12 39
Not Very Interested 6 7 18
Not Interested 40
160

35. Discussion, Conclusion, and Recommendations

36. Discussion
The results of the study showed that the student body of FPU are interested and would benefit from an on campus hair salon.
The survey shows that most students travel out of Rindge, NH to get a hair cut, by having a hair salon on campus it would save many students travel time and gas money.
The university would have to consider keeping the price of services low. In order to meet the students demands on pricing.

37. Conclusion
Objective 1: Identify students’ level of interest for an on-campus barbershop/hair salon
Majority of the students that we surveyed would be very interested for an on-campus barbershop/hair salon at 36%
About 22% of student surveyed would be somewhat interested
About 24% would be neutral
A small percentage was not very interested at 11%.

38. Conclusion Objective 2: Determine pricing and payment options
About 28% of the students surveyed pay 20 dollars per haircut, 18% of the students pay 15 dollars, and 16% pay 10 dollars per haircut.
The majority of the students answered that they prefer paying with cash for their haircut at 57%
Another popular payment option was debit card at 34%

39. Conclusion Objective 3: Identify direct and indirect competitors
Not any major direct or indirect competitors around Rindge New Hampshire, about 80% of the students responded that they are unaware or any barbershops/hair salons in the area.
About 19% of the surveyed students know about one barbershop/hair salon in the area.

40. Conclusion Objective 4: Determine a location on campus
28% of the students surveyed are willing to travel for their hair cut minutes, 20% are willing to travel minutes, and 19% are willing to travel 5-10 minutes.
Of the students surveyed it was almost evenly divided of housing on campus, 24% living in freshman housing, 27% living in sophomore housing, 24% living in junior housing, and 24% living in senior housing.
The barbershop/hairsalon could be located anywhere on campus and will still be under a five minutes drive

41. Conclusion
Objective 5: Determine the demographic profiles of potential consumers.
Demographic profiles of the potential consumers are evenly split, 50% male 50% female
About 80% of the student surveyed are White, followed by 15% African American
The age of the potential consumers was a little more scattered
22% 22 years old
21% 21 years old
19% 19 years old
18% 18 years old

42. Recommendations Students would favor a salon or barber shop on campus
Needs:
Location within boundaries of school but does not need to be directly on campus
Focus more on the Salon but a possibility of a mix of both salon and barber
Services around $20 or less accepting both cash and cards at least for students
Licensed professionals

43. References
1. Ball State University. (n.d.). Hair Salon. Retrieved October 4, 2016, from Departments/Services Located in Student Center: enter/barbershop
2. Bates Technical College. (n.d.). Barber Shop. Retrieved October 4, 2016, from Bates Technical College:
3. Coastal Carolina Food Services Starbucks. (n.d.). Retrieved October 3, 2016, from
4. CQ University Australia. (2015). CQ University Library. Retrieved October 2, 2016, from CQ University Australia:
5. Duke University. (n.d.). The Duke Barber Shop. Retrieved October 4, 2016, from Duke University Stores:
6. Entrepreneur Staff. (2016). Small Business Encyclopedia. Retrieved October 2, 2016, from Entrepreneur:

44. References
7. Experian. U.S. households: Frequency of haircuts within 6 months from 2011 to
8. Franklin Pierce University. (2016). Quick Facts. Retrieved October 2, 2016, from Franklin Pierce University:
9. Joselow, Maxine. "How Chains Like CVS And Chipotle Are Eating Up College Campuses." Forbes. Forbes Magazine, 11 June Web. 04 Oct
10. Kent State University. (n.d.). HEALTH & BEAUTY. Retrieved October 4, 2016, from Kent State University:
11. Lavallee, Dave. "College of Pharmacy." College of Pharmacy. N.p., n.d. Web. 04 Oct
12. Projections, O. o. (2015 , December 17). Ocupational Outlook Handbook- Barbers, Hairdressers, and Cosmetologists . Retrieved from U.S. Bureau of LaborStatistics: cosmetologists.htm#tab-6

45. References
13. Rensselaer Union Marketing and Communications Team. (n.d.). Campus Unisex Hair Salon. Retrieved October 4, 2016, from Rennselear Union:
14. S. (n.d.). Current Albany, New York Population, Demographics and stats in 2016, Retrieved October 03, 2016.
15. S. (n.d.). Starbucks Food Truck and Smoothies. Retrieved October 3, 2016, from. what-you-need-to-know-about-the-new-di
16. Starbucks set to further accelerate growth at college and university campuses with fairtrade espresso offering. (2014, Oct 02). Canada NewsWire
17. Toni &. Guy (2016 ). The program . Retrieved from Toni & Guy hair dressing academy :
18. University Of Alaska Fairbanks. (n.d.). Contact Us. Retrieved October 4, 2016, from Campus Barbershop: