1. Social Psychology
Mr. Fuller

2. Conformity
When people interact in groups, there are specific psychological effects that happen.
Conformity: The tendency for people to adapt the behaviors, attitudes, and opinions of other members of a group.

3. Clearly, line B is the correct answer

4. Obviously, line A is the correct answer. Right?

5. The Asch Effect
Asch’sStudy
The Asch Effect: A form of conformity in which a group majority influences individual judgments.
Asch’s test had 4 trials. Groups of 7 people, 6 of whom were aware of the test. They would be shown cards like the one above and asked which of the lines matched exhibit 1. In the first three trials, all 6 of the “knowing” participants answered correctly. The 7th participant followed correctly. On the 4th trial, the first 6 participants intentionally answered incorrectly, in an attempt to see what the 7th participant would do.

6. Asch’s Results
75% of those subjected to group pressure conformed to the false judgment of the group one or more times, while only 25% remained completely independent.
In related studies, 50-80% conformed with the majority’s false estimate at least once, while 33% yielded to the majority on half of the trials or more.

7. Characteristics that Promote Conformity
Asch identified 3 factors that influence whether a person will yield to group pressure:
1. The size of the majority
2. The presence of a partner who dissented from the majority
3. The size of the discrepancy between the correct answer and the majority’s opinion.

8. A Question
We have learned about a number of different fields within psychology. What do you think social psychology is?

9. Social Psychology
Social psychology: Psychology that studies the effects of social variables and cognitions on individual behavior and social interaction.
Social psychology looks at how people’s thoughts, feelings, perceptions, motives and behavior are influenced by other people.
It tries to understand behavior within its social context.

10. Social Context
Social context includes the real, imagined, or symbolic presence of other people; the activities and interactions that take place among people; the settings in which behavior occurs; and the expectations and social norms governing behavior in a given setting

11. Social Pressure
Social pressure can create powerful psychological effects such as prejudice, discrimination, blind obedience, and violence.
Social roles, rules, how we are dressed, competition, or the mere presence of others can profoundly influence how we behave and think
We usually adapt our behavior to the demands of the social situation, and in ambiguous situations, we take our cues from the behavior of others in that setting.

12. Situationism vs. Dispositionism
Situationism: A view that says environmental conditions influence people’s behavior as much or more than their personal disposition does.
Dispositionism: A view that says internal factors (genes, traits, character qualities) influence our behavior more than the situation we are in.
Regardless of your view, people’s behavior depends heavily on two factors: the social roles they play, and the social norms of the group.

13. Who gets the blame? Whose fault is it when things go wrong?
When do we accept blame?

14. Fundamental Attribution Error
The Fundamental Attribution Error (FAE) is the tendency to overemphasize personal traits while minimizing situational influences.
Assigning the causality to personal characteristics when causality actually lies with the situation.
We tend to attribute people’s behavior and misfortunes to their person traits rather than situational forces.
Consider times when you may have made a fundamental attribution error.

15. An Example…
Think about the last time you were driving and were cut off by another car. Did you think:
“what an idiot – that guy is a terrible driver;” or
“That guy must have a good reason to be in such a hurry.”

16. Self-Serving Bias
While FAE is a pitfall of judging other people, a self-serving bias is a error in the way we look at and interpret ourselves and the situations we find ourselves in.
Self-Serving Bias is the tendency for us to judge ourselves by a double standard:
When things go well, the success is a result of our own internal factors like motivation, talent or skill.
When things go poorly it was the result of some uncontrollable external factor.

17. Social Dynamics
Groupthink: The mode of thinking that occurs when the desire for harmony in a decision making group overrides a realistic view of the alternatives.
Factors that promote groupthink:
Isolation of the group
High group cohesiveness
Directive leadership
Lack of norms requiring methodical procedures
Homogeneity of members’ social background
High stress from external threats
Group Polarization: When members of a group have similar, though not identical, views about a topic and discuss them, their opinions become more extreme and pronounced.
Think politics, debates, etc…
Clarifying differences

18. Social Dynamics
Social Facilitation: Tendency for improved performance of tasks in the presence of others.
This is generally because of a heightened state of awareness.
Social Loafing: Tendency for people in a group to exert less effort when pooling their efforts towards a common goal.
Deindividualization: Loss of self-awareness and self-restraint occurring in group situations that foster action and anonymity.

19. Do This: Describe an example of group think that you have experienced.
Describe an example of social loafing

20. How and Why we Choose Groups to be a Part of
How do you pick friends?

21. Social Reality
Social reality: An individual’s subjective interpretation of other people and of relationships with them.
Determines who we find: attractive or threatening; who we are drawn to or avoid…
The judgments we make about others depend on their behavior and our interpretations of their action.

22. Interpersonal Attraction
Reward theory of attraction: The theory that says we like those who give us maximum rewards or benefit at minimum costs.
According to this theory, attraction is a form of social learning.
Psychologists have identified four especially strong sources of reward that predict interpersonal attraction.

23. Four Sources of Attraction
1. Proximity: The idea is that people will work harder to make friends with those to whom they are closest (physically).
2. Similarity: People usually find it more rewarding to have a relationship with someone who shares the same attitudes, interests, values and experiences as they do.
3. Self-Disclosure: It takes time to develop the trust necessary to share intimate details about oneself. Generally we want to spend time around those who know us best.
4. Physical Attractiveness: (Yes it is vain, but it is often reality.) People are generally attracted to those who are more physically attractive.

24. Do this:
Which theory of attraction makes the most sense to you? Explain.

25. More Social Psych Theories
Matching Hypothesis: A prediction that most people will find friends and mates that are perceived to be about their same level of attractiveness.
Expectancy-Value Theory: The theory that people decide to pursue a relationship by weighing the potential value of the relationship against their chances of succeeding in that relationship.
Basically, we try to have relationships with the most attractive, interesting, funny, etc… people we think will probably like us in return.
Cognitive Dissonance: A highly motivating state in which people have conflicting cognitions (thoughts), especially when their voluntary actions conflict with their attitudes.
Marines in boot camp
Smoking cigarettes

26. Do This:
Our mind constantly strives to make sense of our surroundings and experiences.
Describe an example of cognitive dissonance.

27. Conditional Reasoning Test
American cars have improved in the last 15 years. American car – makers started to build better cars when they began to lose business to the Japanese. Many American buyers thought that foreign cars were better made. Which of the following is the most logical conclusion based on the above?
America was the world’s largest producer of airplanes 15 years ago.
Swedish car – makers lost business in America 15 years ago.
The Japanese knew more than Americans about building good cars 15 years ago.
American car – makers built cars to wear out 15 years ago, so they could make a lot of money selling parts.

28. Conditional Reasoning Test
The old saying “an eye for an eye” means that if someone hurts you, then you should hurt that person back. If you are hit, them you should hit back. If someone burns your house, then you should burn that person’s house. Which of the following is the biggest problem with the “eye for an eye” plan?
a. It tells people to “turn the other cheek.”
b. It offers no way to settle a conflict in a
friendly matter.
c. It can only be used at certain times of the
year.
d. People have to wait until they are attacked before
they can strike.

29. 2) People have to wait until they are attacked before they can strike.
Conditional Reasoning Test – According to industrial psychologists McIntyre and James, choice D indicates a prediction of worker aggression.
1) American car – makers built cars to wear out 15 years ago, so they could make a lot of money selling parts.
2) People have to wait until they are
attacked before they can strike.

30. Just World To calculate:
Reverse scores on items 1,4,5,8,10,13,16,17,20
As in 0 becomes 5, 1 to 4, 2 to 3, 3 to 2, etc..
Add up all numbers
Scores will range from 0 – 100
Higher scores indicate a stronger belief in a just world
Melvin Lerners’s just world hypothesis states that we all need to believe in a just world in which people get what they deserve and conversely deserve what they get. This belief may contribute to prejudice in which we blame victims for their own fate

31. Aggression
Aggression is any physical or verbal behavior intended to hurt or destroy.
Which acts are aggressive.

32. 5 Causes of Discrimination
5 causes of discrimination social Psychologists have identified:
Dissimilarity and Social Distance: The perceived difference between two people-usually culturally based
Economic Competition: When one group wins economic benefits at the expense of another group
Ex: old growth logging: jobs vs. environment
Scapegoating: Blaming an innocent person for one’s own troubles
Jewish people during Nazi Germany
Conformity to Social Norms: An “unthinking tendency” to keep things the way they are, even if they may be wrong
Media Stereotypes: Images, words or ideas used to project groups in a certain, over- generalized way.