1. Scaling your Organisation through Partnerships
Felicity Green
Spark Strategy
Co Founder and Strategic Advisor
July 2016

2. What to expect The Power of Partnerships NFP – NFP Partnerships
NFP – Corporate Partnerships
Multi Sector Collaboration
Practical Steps for Partnership Development
A Journey to Scale through Partnerships
Take Aways & Resources 2

3. The Power of Partnerships

4. 1 + 1 = ??? 4

5. NFP – NFP Partnerships

6. Our take on NFP partnerships6

7. NFP – Corporate Partnerships

8. Corporate - NFP partnerships8

9. Multi Sector Collaboration

10. Collective Impact 10

11. Practical Steps for Partnership Development

12. 1. Map your Ecosystem 12

13. 2. Develop an Engagement Plan
Prioritise:
Consider value of relationship with time investment
Develop your value proposition:
Be empathic to ensure alignment of interests
Determine how to access your target: Influencers first, then decision-makers 13

14. Nurture and monitor relationship
3. Follow a Process
Research organisation and determine best contact person
Follow on social media, retweet, determine interests/ pain points
Conduct internal meeting to develop value proposition
If there is a mutual LinkedIn contact, ask for an intro
Send with promise of follow up call
Call to set up meeting
Hold meetings/ workshops and formalise arrangement
Nurture and monitor relationship 14

15. Example Journey to Scale through Partnerships

16. A story of success Transformational:
Growth ($ and impact)
Transformational:
For significant resource leverage and increased reach. Systemic change
Collaborative:
with like-minded organisations to deliver larger projects and share knowledge
Transactional:
in kind arrangements for cash savings
Time 16

17. Avoiding pitfalls

18. Some practical tips Strategic Operational Cultural
Develop clear partnership objectives
Think beyond funding
Communicate effectively and appropriately
Avoid custodial and possessive behaviour
Develop a robust common agenda and hold each other accountable
As a leader, do not let your team to speak badly of partners
Take the time to assess prospective partners
Keep it simple
Avoid talk fests

19. Final thoughts
Strategically, for anything outside of your core competitive advantage, it is more effective to partner off. This is the key to achieving scale.
Partnership is a superior mechanism for delivering social outcomes. It impacts and innovates the business models of participating organisations. And like many strategies, its Achilles heel is execution
Not all relationships are equal, the value rendered by each party doesn’t have to be
Partnerships should be entered into consciously and managed
They are not things in and of themselves, they are between people, so the interaction and empathy is important

20. fin Resources: http://info.sparkstrategy.com.au/partnerships
Felicity Green
Co Founder and Strategic Advisor
Spark Strategy
@Spark_Felicity 20