1. KNOWLEDGE, INNOVATION & NEW PRODUCT DEVELOPMENT 2UZB614
Lecture-1
KNOWLEDGE, INNOVATION & NEW PRODUCT DEVELOPMENT 2UZB614
Mamurjon Rahimov and
Farhod Karimov
Academic year

2. Open Innovation and Technology Transfer Lecture 8.

4. Figure 10.1 The economic perspective of technology transfer

5. Ha-Joon Chang (Ph.D., University of Cambridge) has taught at the Faculty of Economics, University of Cambridge since 1990. 

6. Figure 10.2 Chesbrough’s open innovation approach

7. Open Innovation Funnel
Chesbrough’s open innovation approach
Under the open innovation model, there are many ways for ideas to flow into the process and many ways for it to flow out into the market.

8. Table 10.1 Contrasting ‘closed innovation’ principles and ‘open innovation’ principles
Source: Chesbrough, H. (2003) Open Innovation: The new imperative for creating and profiting from technology, HBS Press, Boston, MA.

9. Pepsi’s Crowd-sourced Doritos commercial for Superbowl
Super Bowl ad 'Middle Seat' tickles viewers, wins producer $1 million - LA Times

10. The very first iPod used the Japanese memory units…
External R&D

11. President Obama gives the Queen an iPod
April 2009: Obama gives Queen Elizabeth an iPod
White visiting the Queen, the Obama family gave her an iPod,prompting raised eyebrows from the British Press. The MP3 player came pre-loaded with photos from President Obama’s inauguration and audio files of the president’s speech as a senator to the 2004 Democratic National Convention and his 2009 inauguration address.
The queen reportedly already had an iPod.
President Obama gives the Queen an iPod
The Queen's official gift from the 44th American president boasts Broadway tunes and a songbook for The King and I. Apparently, Her Majesty is 'delighted'

12. Why Elon Musk Just Opened Tesla's Patents to His Biggest Rivals
All Our Patent Are Belong To You
Elon Musk, CEO June 12, 2014
Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters. That is no longer the case. They have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology.
Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.
When I started out with my first company, Zip2, I thought patents were a good thing and worked hard to obtain them. And maybe they were good long ago, but too often these days they serve merely to stifle progress, entrench the positions of giant corporations and enrich those in the legal profession, rather than the actual inventors. After Zip2, when I realized that receiving a patent really just meant that you bought a lottery ticket to a lawsuit, I avoided them whenever possible.

13. Figure 10.3 The tangibility of knowledge
Source: Adapted from M. Cooley (1987) Architect or Bee? The Human Price of Technology, Hogarth Press, London. Used by permission of the Random House Group Limited and with kind permission from Professor M. Cooley.

14. Discussion goes on…

15. Excellent discussion on socially useful production and Mike Cooley's 'Architect or Bee?' at Nottingham Contemporary last night. Tony Simpson and Tom Unterrainer from the Russell Foundation were joined by Phil Asquith, a key participant in formulating the Lucas Plan.

16. Connecting the dots…Steve Jobs.
Figure Conceptual framework of technology transfer and inward technology transfer

17. Table 10.2 4A conceptual framework of technology transfer

18. Figure 10.5 A conceptual framework for the development of genuine business opportunities

19. Figure 10.6 Interlinking systems of knowledge-transfer relationships

21. Recommended Reading Essential Reading Recommended Reading
Trott, P. (2012) Innovation Management & New Product Development. FT Prentice Hall.
Recommended Reading
Davis, S.M. & Moe, K. (1997). Bringing innovation to life. Journal of Consumer Marketing, 14 (5),
Kao, S-C., Wu, S-H. & Su, P-H. (2011). Which mode is better for knowledge creation? Management Decision, 49 (7),
Mitchell, R. & Boyle, B. (2010). Knowledge creation measurement methods. Journal of Knowledge Management, 14 (1),
Witell, L., Kristensson, P., Gustafsson, A. & Löfgren, M. (2011). Idea generation: customer co-creation versus traditional market research techniques. Journal of Service Management, 22 (2),
Yelkur, R. & Herbig, P. (1996). Global markets and the new product development process. Journal of Product and Brand Management, 5 (6),
KNOWLEDGE, INNOVATION & NEW PRODUCT DEVELOPMENT