1. Media Effects
Sept 7, 2016

2. Stability and change in opinions
“Minimal effects model”
Opinions based on social position, history
Media promotes stability
Examples of opinion change
Long term
Short term

3. Recent Research
Impact of Fox News on Republican vote for House of Representatives
Mobilization of Republican-inclined voters
Impact of newspaper endorsements
Only “surprising” ones matter

4. Other media effects Agenda setting Setting range of “reasonable” views
Telling people “what to think about”
Political effects of agenda setting
Setting range of “reasonable” views
Importance of recognition by mainstream media
Which views get recognized?