1. Skills for change
Campaigning – where to start

2. Welcome to skills for change
Campaigning: Where to start
Planning a campaign
Mobilising support
Using digital media
Power mapping
Lobbying
Hot off the press! (How to get media coverage)
Evaluate, evaluate, evaluate
“The purpose of Skills for Change is to give you the resources and skills to campaign on issues that matter to you. Throughout these sessions I’ll be asking you to focus on things that you would like to change and supporting you to plan how to do that. This training should be as interactive as possible so please contribute as much as you can.”

3. Five facts Course and year of study
The first way you got involved in the students’ union
One thing you love about being a student
One thing you did at the weekend
One song that sums you up
(and your name too please!)

4. Session objectives Know what a campaign is
Identify problems you’d like to campaign on
Find the roots of these problems
Identify solutions to these problems
Create a vision statement for your campaign

5. What is a campaign?
“organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations to influence others in order to effect an identified and desired social, economic, environmental or political change.”
NCVO (National Council for Voluntary Organisations)

6. Problem trees
Problem and Solution trees are great for campaigns because:
Problems can seem overwhelming
Problems can be broken down
Easier to identify individual changes needed
‘We’re now going to use a tool called a Problem Tree to help you work through these problems to identify solutions. This will form the basis of your campaign.’

7. Problem tree
Consequences
Problem
Roots

8. Solution tree Effects Vision Solutions
‘Now we’re going to turn your problem trees into solutions trees’.
Solutions

9. Tweet your problem tree on the #skillsforchange hashtag
What is your vision?
Tweet your problem tree on the #skillsforchange hashtag

10. Session objectives Know what a campaign is
Identify problems you’d like to campaign on
Find the roots of these problems
Identify solutions to these problems
Create a vision statement for your campaign