1. CU Direct Sales Meeting
Getting Started
For Our Best Cu Direct Credit Unions From Our Best Strategic Partner Credit Union Leasing of America (CULA)

2. LEVERAGE OUR, CUDL/CULA PARTNERSHIP TO CREATE NEW REVENUE STREAMS
The Opportunity
LEVERAGE OUR, CUDL/CULA PARTNERSHIP TO CREATE NEW REVENUE STREAMS
Indirect Vehicle leasing continues to grow in popularity – accounting for 1/3 of new financing
Credit Unions are gradually embracing this new opportunity
Little to no competition
We already have several large wins together, with many more in the pipeline 2
© 2011 Credit Union Leasing of America All Rights Reserved

3. Where to Hunt?
CULA IS SELECTIVE AROUND WHICH CREDIT UNIONS IT TARGETS, FOCUSING ON CU’S WITH THE APPROPRIATE SCALE, LOCATION AND AUTO LOAN APPETITE
Attribute
Criteria/Description
Credit Union State
Top leasing states according to Experian:
MI, NY, NJ, CA, MA, PA, OH, IL, FL, TX
Asset Size
CULA targets credit unions with:
Greater than $500MM
in assets
Indirect Portfolio Size
Greater than $100MM
in indirect auto loans
Total U.S. Credit Union Universe: 6,125 CUs (1)
2,942 CUs
$125BN in Auto Loans
266 CUs
$92BN in Auto Loans
206 CUs
$90BN in Auto Loans
(1) Prospecting screen data source: SNL Financial

4. What do you say? Recent Successes
We need you to open the door to allow CULA to sell their proposition. For the quickest results, start at the top – CEO, CLO, CFO?
Simple message to the credit union – “You should consider diversifying your credit union product portfolio by looking at how indirect vehicle leasing can yield higher basis points “
Fast Results: 100 leases per month = $100 million portfolio at maturity
Call CULA to take it from there!
CULA deploys a three step sales process – using data specific to that credit union
Broad Brush – Establish Market opportunity and CUDL/CULA credibility
Demonstrate that CULA’s indirect leasing program is accretive to the credit union’s ROI
Gets credit unions comfortable with the program residual value risk mitigation
Recent Successes

5. Summary CULA will follow the three step sales process Contact
Assuming things go well, the sales cycle is three to six months
Startup training and Implementation by CULA is 8 to 10 weeks
In 5 to 9 months, we’re leasing and you’re making money!
Contact
Mark Chandler
VP, Business Development
(800) x366