1. FSAE 2017 Annual Conference @SmoothThePath @FSAE #FSAE17
Using New Member Experiences to Fuel Engagement, Onboarding and Retention
FSAE 2017 Annual Conference
@SmoothThePath @FSAE #FSAE17

3. Which first experiences have stuck with you?

4. First impressions happen everywhere
and all the time.

5. to make a great first impression!
We have only 3 seconds
to make a great first impression!

6. @SmoothThePath

9. @SmoothThePath

11. It is all about the experience

12. 2 Association Trends Focus on Experiences Focus on First Impressions
@SmoothThePath

13. New Members Not Engaging is a Multiplier Problem

14. Our View
1-Year Cycle

15. 3 Day – 3 Week – 3 Month Decision
Members’ View
3 Day – 3 Week – 3 Month Decision

16. Members’ View
@SmoothThePath

17. Professional Development?
What do Members Want?
Professional Development?
Information?
Networking?

18. Can You Solve My Problem?
What do Members Want?
Can You Solve My Problem?

19. Am I Part of This Club?
@SmoothThePath

20. 3 Ways to Engage New Members Early & Engage Them for Life!

21. Learn if You Have an Association Value Trigger Point
Strategy #1
Learn if You Have an Association Value Trigger Point

22. Does Your Association Have an Association Value Trigger Point?

23. Association Value Trigger Point

24. Provide Value in the First 3 Emails
Strategy #2
Provide Value in the First 3 s
@SmoothThePath

25. First 3 s Plan

26. Strategy #3
Curate Networking

27. Create a Buddy System

28. 3 Action Items

29. Exponentially Improve Member Engagement
Amanda Kaiser
Exponentially Improve Member Engagement
@SmoothThePath
When you engage new members you engage them for life!