1. If you could be totally invisible for 24 hours and were completely assured that you would not be detected or held responsible for your actions, what would you do?

2. Social Influence
process whereby the words or actions of other people directly or indirectly influence a person’s behavior

3. Social Norms
Socially based rules that tell what people should not do in various situations. These are not verbalized, but are powerful enough that people follow automatically.

4. Norms……
Give a reasonable explanation to why we should not break these social norms:

5. Norms…… Talking to someone in another bathroom stall
Facing the back of the elevator
Answering the phone and waiting for the person to answer first.

6. Norms…… If you’re a man, shaking someone’s hand while smiling
Singing out loud while walking to your next class.
Say “I Love You” when ending conversation with a stranger.

8. Two Types of Norms Injunctive Norms Descriptive Norms
behaviors which are perceived as being approved of by other people
behaviors which are perceived as being approved of by other people

9. Deindividuation
Loss of individual identity in presence of groups – Occurs in large groups – ex. Looting, rioting

10. Diffusion of Responsibility
Causes of Deindividualization
Diffusion of Responsibility
Diminished Awareness
shifting of attention away from internal thoughts & standards & toward the external environment. (ex. gang rapes)
belief that one cannot be held personally accountable for one’s actions. (ex. KKK)

11. Motivation & the Presence of Others
Peoples motivational state is affected by the mere presence of other people.

12. Mere presence of other people can improve performance (Bike Example)
Social Facilitation
Mere presence of other people can improve performance (Bike Example)

13. Social Facilitation

14. Social Facilitation

15. Social Impairment
Presence of other people sometimes hurts performance (ex. Pulling a rope)

16. People often exert less effort than they do when performing alone.
Social Loafing
People often exert less effort than they do when performing alone.

17. Social Influence
The change in behavior that one person causes in another, intentionally or unintentionally, as a result of the way the changed the perceives the relationship.

18. Social Influence

19. Social Influences Normative Social Influence
Informational Social Influence
Actions of others in an attempt to reflect correct behavior for a given situation
The influence of other people that leads us to conform and get accepted by them.