1. Technology in the 1920s

2. The Assembly Line Old way: -products assembled one at a time
-work stations
-took a long time for
something like a car
-very skilled labour
Limousines are assembled at individual stations by a Pittsburgh manufacturer, 1912

3. The Assembly Line
-is a manufacturing process in which individual parts of a larger product are put together in a specific order
-workers do the same repetitive task
-sped up the manufacturing process dramatically
-allowed factories to churn out products at a remarkable rate
-reduced labour hours—benefitting many workers who used to spend 10 to 12 hours a day in the factory trying to meet quotas

4. The Assembly Line
-meatpacking, firearms, and auto industries used the assembly line process
-meatpacking industry was already using assembly lines by the 1860s
-operated a pulley system to bring over each animal carcass in turn
-would cut the meat as needed, then move on to the next animal 
much more quickly 

5. Henry Ford
-Ford Motor Company adopted the assembly line between 1908 and 1915
-helped the company become a significant force in the United States economy
Henry Ford and his first car the Quadricycle, which he built in 1896

6. Henry Ford -did not invent the car
-produced an automobile that was within the economic reach of the average American
-designed a method of manufacture that steadily reduced the cost of the Model T
-profits went into lowering the price of his car
-cars no longer seen as a luxury item for the rich

7. The Model T -made its debut in 1908 with a purchase price of $825.00
-over 10,000 were sold in 1908
-four years later the price dropped to $ and sales soared
-by 1914, had a 48% share of the automobile market
-reduced the assembly time of a Model T from twelve and a half hours to less than six hours

8. First Ford Assembly Line, 1913

10. The Telephone -by 1920’s, became standard household appliance
-had to turn a crank generator which caused a current to be sent through the line which rings the bell of the party wanted
-neighbours were all on the same line (called party lines)
-‘rubbernecking’ – listening in on the conversations of others

12. Radio
-most important of inventions!! Broke down the isolation between rural and city
-essential device for modern living, bringing news and entertainment to homes across the country
-soap operas (dramas sponsored by soap companies for housewives)
-issue raised ….should it be censored???
-Canadian Broadcasting Corporation (CBC) formed in 1932 to ensure Canadian content on airwaves
-Hockey Night in Canada first aired in 1923

13. Brunswick Radio Ad (1928)

14. RCA Radiola – Radiola 30 Eight-tube Super Heterodyne (1925)

15. Movies
-were silent
-orchestra or piano player would provide music to accompany the silent screen
-intertitles convey story details and dialogue
-“Talkies” arrived in 1927

16. Movies
Charlie Chaplin Buster Keaton Marx Brothers

18. Automobile
-Canadians LOVED the car and the way it opened up a wider world to them
-sold for less that $400. Soon became ‘closed car.’ Electric starters developed so you didn’t have to crank it. Windshield washers and heaters made driving comfortable
km of paved road km
-tourism became massively important
-summer cottages sprang up
-1929, 4 million Americans spent $300 million in Canada

19. Automobile
Toronto

20. Automobile Life magazine on October 1, 1908
Excerpt: "FORD HIGH PRICED QUALITY IN A LOW PRICED CAR" "The Ford Four Cylinder, Twenty Horse Power, Five Passenger Touring Car $ Fob. Detroit"

21. Automobile
1912
"Ford delivery cars cost but $700 f.o.b. Detroit - complete with all equipment."

22. Automobile
1927

23. Automobile
1924

24. Household Appliances
-seemed to promise consumers more time for leisure activities
-advertising’s golden age
-was needed to sell the huge amounts of products being produced
-new innovations: home washing machine, toaster, vacuum cleaner, refrigerator, electric stoves and hotplates

26. Household Appliances
Electrochef (500 pounds!)

27. Household Appliances
-toasters needed electricity (which was spreading to cities)
-also, advent of sliced bread in the 1930
-the year after Wonder began selling sliced bread, Americans bought over one million toasters

28. Household Appliances

29. Household Appliances

30. Household Appliances

31. Questions?