2. Presentation Title Brand Experience ATM Semester 2 Tutorial 4
By Dildara Gapparova / Galkin Pavel

3. Agenda: Experience Management Walt Disney Video Three Clues Exercise
Experiential Marketing
Adidas Case
Coke Zero Case
Tutorial Exercise

4. Experience Management

5. What is an Experience Management?
The process of strategically managing a customer's entire experience with a product or company.

6. What are the main Clues? Functional Mechanical Humanic
3 types of clues

7. Tutorial Exercise
Provide your suggestions on how to improve Experience Management with the help of the clues:

8. Experiential Marketing

9. What is an Experiential Marketing?
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.

11. ADIDAS

12. ADIDAS
On July 10th, Adidas organized the “D Rose Jump Store” in London to promote Derrick Rose’s signature Adidas sneakers.

13. ADIDAS

14. Coca-Cola and Skyfall 007
Coca-Cola organized an experiential marketing activation in which consumers take on the role of a agent and sprint through a train station

15. Coca-Cola and Skyfall 007
After purchasing a Coke Zero, the vending machine challenged drinkers to reach another section of the train station, weaving through pre-planned obstacles, in order to receive free tickets to the newest Bond film, Skyfall.

16. What Types of Experiential Campaign Companies Can Use?

17. Create Experiential Campaign:

18. Conclusion
Brands must begin to provide consumers with memorable events and engagements that allow the brand to stand out from the clutter of their competitors. Only by focusing on the emotional connection brands facing identical competitor products can create brand loyalty among customers.