1. The Seven C’s of Effective Communication

2. Seven C’s Completeness Conciseness Consideration Concreteness Clarity
Courtesy
Correctness

3. Scope
All the seven C’s can be applicable to both oral and written communication i.e. presentations and documentations.

4. Omissions cast Suspicions

5. Completeness
A message is complete when it contains all the

6. Completeness Completeness is achieved by:
providing all necessary information
(answering five W’s)
answering all the questions asked
(locating the vague questions)
giving something extra, when desirable
(use good judgment in offering additional material)

7. Brevity is the soul of wit

8. Conciseness
To communicate in the minimum possible words is conciseness. It doesn’t mean to lose completeness. It is to deliver your complete message in a nutshell.

9. Conciseness can be brought by:
eliminating wordy expressions
including only relevant material
avoiding unnecessary repetition

10. Host or guest
You are the best

11. Consideration
Preparing every message with the receivers in the mind. This you can do by putting yourself in the place of message receivers. It involves the awareness of their desires, problems, circumstances and expected reactions.

12. The ways to adapt consideration
Focusing on “you-attitude”
Showing the benefits to the receiver
Emphasizing positive facts

13. I count but can not As I love you a lot

14. Concreteness
Communicating in specific, definite and vivid manner rather than general and vague is concreteness. You should prefer denotations rather than connotations to be exact because misunderstandings of words can bring tragedies in both war and peace.

15. Concreteness comprises
Use of specific facts and figures
Putting action in the verbs (Using Active voice)
Selection of image-building word
(Figurative language)

16. Clarity
Getting the meaning from your head into the head of your reader accurately is clarity. It can be retained by
Choosing precise and familiar words
Constructing effective sentences and paragraphs

17. Courtesy
Courtesy is showing respect and concern for others. It is not only the politeness that stems out of you-attitude. It is your sincerity towards your receivers.

18. Courtesy can be generated by
Being sincerely tactful and appreciative
Using expressions that show respect
Choose nondiscriminatory expressions

19. Correctness
Correctness consists of proper grammar, punctuation, spelling and pronunciation. It also involves i- right level of language ii-accuracy of facts iii- acceptable writing mechanics