1. SNAPCHAT

2. About Snapchat Founded in 2012 at Stanford
Snapchat Ghost was original named, “Ghostface Chillah”
Photos “disappear” within 1 to 10 seconds
Snaps are able to be added to a Snapchat “story” as well
Has drawing, text, and video capabilities

3. Snapchat Typically Used For…

4. Brands Already Using Snapchat
Taco Bell
New Orleans Saints
Karmaloop
McDonald’s
16 Handles
Acura
Grubhub
MTV UK

5. Taco Bell’s Approach

6. New Orleans Saints’ Approach

7. Promoting a Pizzeria

8. Snapchat Loyalty Program
-Customers “friend” the pizzeria on Snapchat Sign advertising “Snappers” program on display -Receive “card” with member ID -This can be used to track data of customer -Simple punch-card for rewards program -Direct snaps of promotional deals and giveaways -Direct general advertising

9. Snapchat Story Promotions
Flash pizzeria promotions on Snapchat
Increases customer-exposure to pizzeria
Utilizes Game Theory
Invested customer responses
Exclusivity

10. Grow Hacker Marketing
Shared screen-shots of friends at the pizzeria receive 5% off
Slideshow on pizzeria television
Promotes sharing content on other social media platforms
Facebook
Twitter

11. Questions:
What are the main pros of using Snapchat as a marketing tool?
What could potentially go wrong with this marketing approach?
Should the pizzeria have to pay to use Snapchat to promote their business–should Snapchat get profit from the pizzeria’s advertising?
Would you be willing to become friends/receive snaps from the pizzeria in order to receive these discounts/offers? -Why or why not?