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Entertainment Marketing

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Presentation on theme: "Entertainment Marketing"— Presentation transcript:

1 Entertainment Marketing

2 TV & Movie Writing Watch and Read Pick a Genre Outline Your Plot
Develop Your Characters Write

3 Attractive Fantasy What keeps us watching
We would like to be in their situation Happy Days one of the first Saved by the Bell, OC, 90210, Housewives of Orange County

4 Negative Fantasy Dealing with a problem
Characters are dealing with problems like the ones we face, but worse Lost, Sopranos, NCIS

5 Hook Gets you to watch Simpsons, Cheers, Real World Template
Unwritten rules of the show

6 Core Cast Main people in the show The Simpsons Bart Homer Marge Lisa

7 Central Conflict Main issue in the story Man v. Man Spider-Man
Man v. Self Million Dollar Baby (Hillary Swank wants to be a boxer) Man v. Society Hunger Games Man v. Nature 2012 Hybrid Conflict (combination of 2 or more)

8 Season Arc Extended Storyline Soap Operas and Dramas


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