1. Concept by Green Chili Event Sports Media Pvt Ltd.
Nutrela
Concept by Green Chili Event Sports Media Pvt Ltd.

2. Concept by Green Chili Event Sports Media Pvt Ltd.
Recap _ Brief
Nutrela Health Campaign
An initiative of Ruchi Nutrela India.
Target Audience:
Housewives
Children
Kids
Age Old Person
Target Areas
Malls
Schools
Corporate
College
Society
Target Cities
Mumbai-Central and suburbs, Pune, Indore, Bhopal, MP and UP etc.
Concept by Green Chili Event Sports Media Pvt Ltd.

3. Concept by Green Chili Event Sports Media Pvt Ltd.
The Concept
Concept by Green Chili Event Sports Media Pvt Ltd.

4. Concept by Green Chili Event Sports Media Pvt Ltd.
The Rationale
A transformation which has taken place over a period – not just another tasty product but a brand which now promises health also….providing a whole new world of nutrition….thus…….!
Concept by Green Chili Event Sports Media Pvt Ltd.

6. Concept by Green Chili Event Sports Media Pvt Ltd.
FOOD
Food for kids, food for adults….food for every age group
FUN
Fun to have Nutrela products….fun to be with Nutrela
FITNESS
Taking forward the theme – Taste Bhi, Health Bhi
Concept by Green Chili Event Sports Media Pvt Ltd.

7. Concept by Green Chili Event Sports Media Pvt Ltd
Objective
Information dissemination on the nutritional value of the Nutrela products.
To build in the minds of the people the only meaning of soyabean is “Nutrela Soyabean.”
Brand Visibility.
To install in the minds of common people that Nutrela is hygiene economical.
To increase sales.
Concept by Green Chili Event Sports Media Pvt Ltd

8. Activity _ Malls The Set Up

9. Concept by Green Chili Event Sports Media Pvt Ltd
The Set up
The creation of a world of nutrition, which will not only have fun activities for the kids but will also make it possible for the target audience to know better about the nutritional value of the company’s products to live a healthier life , which is the sole aim of Nutrela India
The whole ambience created will depict a different story to the kids and will make them enter a different world all together along with their parents , a world of FUN, FOOD & FITNESS
A medium to carry forward the theme…
Concept by Green Chili Event Sports Media Pvt Ltd

10. Trees cut out for the product branding
Seating arrangement for
The counselors and women.

12. Mall Activity Divided in following parts
Activities for the Housewives and Age old.
Activities for the Children
Counseling
Character Presentation
MC Interaction
Dietary Plan
Magic Show
Nutritional Recepies
Puppet Show
Concept by Green Chili Event Sports Media Pvt Ltd

13. Concept by Green Chili Event Sports Media Pvt Ltd
The MC for the Activity
Concept by Green Chili Event Sports Media Pvt Ltd

14. Concept by Green Chili Event Sports Media Pvt Ltd
Role _ MC
MC – the first session
A script on the Nutrela products – a complete information dissemination on the same as the target audience start coming at the venue
MC – The second session
The MC interacts with the audience and arranges the meeting with the counselors seating in the Nutri World stall
MC – The Third Session
As the target audience get their counseling done – the MC will divert their attention towards the products to purchase it or will inform them about the current running offer on the Nutrela products
Concept by Green Chili Event Sports Media Pvt Ltd

15. Activity _ Mothers/Housewives

16. Concept by Green Chili Event Sports Media Pvt Ltd
Activity Cont…
The counseling of the target mothers and housewives:
Information on the nutritional value of the Nutrela products
Dietary check up of the mothers & kids and recommendation of the diet plan at the same time
Providing Nutritional recepie – for mothers as well for the children and for the family.
Questioners to be filled by them during the counseling session
Concept by Green Chili Event Sports Media Pvt Ltd

17. Concept by Green Chili Event Sports Media Pvt Ltd

18. Activity _ Children and teens.

19. Concept by Green Chili Event Sports Media Pvt Ltd
Activity Cont…
Character Presentation
People dressed as jungle characters but who will represent Nutrela products
Like Nutrela Granules
Mini Chunks
Soyabean
These characters will get along with the kids– to create an aura of fun and enjoyment.
Concept by Green Chili Event Sports Media Pvt Ltd

20. Concept by Green Chili Event Sports Media Pvt Ltd
Activity Cont…
Magic Show
One person will interact with the kids and will do small acts of magic with them to keep them involved.
Concept by Green Chili Event Sports Media Pvt Ltd

21. Concept by Green Chili Event Sports Media Pvt Ltd
Activity Cont…
The puppet show (Story telling)
Concept by Green Chili Event Sports Media Pvt Ltd

22. Seating area for the kids
Puppet show
for the kids

23. Concept by Green Chili Event Sports Media Pvt Ltd
Activity Cont…
Hare and tortoise story
A race competition challenged by the hare to the tortoise
Hare looses the race and is not happy about the fact that he has lost the race
After Nutrela– he decides to again challenge the tortoise and wins the race
Tortoise being not happy about loosing the race – after eating the Nutrela challenges the hare for one last race competition
Tortoises strategy is shown to the kids in the form of map where he can cross the river and reach the finish line as compared to the hare who cant swim
Twist in the tale
The challenge from the tiger of the other jungle and the price of wining the race
The suggestion from the owl which makes the hare and the tortoise win the race
The feast of Nutrela after winning the race.
Concept by Green Chili Event Sports Media Pvt Ltd

24. Concept by Green Chili Event Sports Media Pvt Ltd
Activity Cont…
Story options:
The story of a baby dragon
A baby dragon who could not blow fire but could only blow flowers
Every one made fun of him
One day he cries out in front of his mother and tell her about his embarrassing situation
The mother makes a Nutrela Pulav and gives it to the baby dragon
The baby dragon after eating Nutrela tells the mom as to what he can do about his problem
The opening of the flower shop and its success
Distribution of Nutrela as the gift
Concept by Green Chili Event Sports Media Pvt Ltd

25. The Health Section

26. Concept by Green Chili Event Sports Media Pvt Ltd
The Health Section
The Nutri World Health section
The health section near the stall which will have the following elements:
Weight Check
BMI
BMR
Height etc
Concept by Green Chili Event Sports Media Pvt Ltd

27. Concept by Green Chili Event Sports Media Pvt Ltd
Activity _ Schools
Concept by Green Chili Event Sports Media Pvt Ltd

28. Concept by Green Chili Event Sports Media Pvt Ltd
School Activity
Kids will be provided with the registration cum painting competition leaflets/forms.
Information on winning the prizes will be given to them .
Notice boards will have posters on ’The Nutri World – Fun, Food, Fitness’ activity.
Concept by Green Chili Event Sports Media Pvt Ltd

29. Concept by Green Chili Event Sports Media Pvt Ltd
Schools Activity
The Nutri World
Painting Competition leaflet/form
Concept by Green Chili Event Sports Media Pvt Ltd

30. Concept by Green Chili Event Sports Media Pvt Ltd

31. Concept by Green Chili Event Sports Media Pvt Ltd
Society Activation
Branded kiosk will be put up in the lobby areas of the societies and drawing competition for kids and emcee interaction will take place.
Promoters in branded t-shirt will go to each homes and explain about the contest.
They will also give away Product and a recipe book explaining how to cook delicious dishes with nutrela products.
Interested housewives will take part in this cooking competition and will be displayed in the lobby activity zone.
3 chosen members from the residence will taste and declare the winner.
The winner will be given free goodies from Nutrela.
Concept by Green Chili Event Sports Media Pvt Ltd

32. Concept by Green Chili Event Sports Media Pvt Ltd
Canter Activity
Route plan will be planned for appropriate visibility and touch the TG.
The canter will travel all the prominent places halting near Corporate, Malls , Society/Residential areas, colleges, etc.
Emcee will pull the crowds and engage the audience with games and activities related to Mutual Fund and investment.
2 promoters in branded t-shirt will distribute broachers and recepi books explaining them about Nutrela Soyabean.
A graphiti wall will be placed inside the canter, where people can come and write their thoughts on Nutrition and Nutrela soybean.
Concept by Green Chili Event Sports Media Pvt Ltd

33. Concept by Green Chili Event Sports Media Pvt Ltd
Canter with Graphit Wall
Canter stopping at Malls
Promoters interaction
Concept by Green Chili Event Sports Media Pvt Ltd

34. College and Corporate- Canteen
Permissions will be taken to prepare some dishes with Nutrela Products and serve in the canteen.
Standees , posters will be put up at prominent places in the corporate and college canteen.
Informative Leaflet and a form will be distributed where they can fill up some questionnaire regarding Nutrela Soybean.
Lucky draw competition will take place and the winner will get some free goodies from Nutrela.

35. Thank You Your Suggestions…!