1. Industry Globalization
What is a global industry? Why?
Which drivers/factors most important?
How does a global industry compare with a multi-domestic one?
What are the implications for firms’ international strategies?

2. Globalization Drivers
Market Drivers
Cost Drivers
Government Drivers
Competitive Drivers
Low
Multidomestic
High
Global

3. Market Globalization Drivers
Common customer needs
Global customers
Global market channels
Transferable marketing

4. Strength of Market Drivers
Aircraft
Computers
Automobiles
Soft Drinks
Toothpaste
Commercial Banking
Book Publishing
Baked Goods
Low
High
Multidomestic
Global

5. Cost Globalization Drivers
Global scale economies
Sourcing efficiencies
Factor of production differences
High product development costs
Rapidly changing technology

6. Strength of Cost Drivers
Pharmaceuticals
Aircraft
Computers
Automobiles
Toothpaste
Commercial Banking
Baked Goods
Soft Drinks
Low
High
Multidomestic
Global

7. Government Globalization Drivers
Trade and investment policies
Compatible technical standards
Common marketing regulations

8. Strength of Government Drivers
positive
Strength of Government Drivers ^
Toothpaste
Baked Goods
Soft Drinks
Computers
Automobiles
Pharmaceuticals
Airlines
Commercial Banking
Low
High
Multidomestic
Global

9. Competitive Globalization Drivers
High two-way trade
Global competitors
Interdependence among countries
Policy Link
Trade/Investment Link
Management Link

10. Strength of Competitive Drivers
Aircraft
Pharmaceuticals
Computers
Toothpaste
Automobiles
Soft Drinks
Commercial Banking
Baked Goods
Low
High
Multidomestic
Global

11. Mobile Phone Industry and Globalization
Multidomestic
Driver
Market
Cost
Government
Competitive
Global

12. Managed Healthcare Industry and Globalization
Multidomestic
Driver
Market
Cost
Government
Competitive
Global

13. Industry Globalization and Strategy
Multidomestic
Based on Interest
Duplicate Activities
Tailored
Independent/ market-by-market
Lever
Market Participation
Activity Location
Marketing
Competitive
Moves
Global
Pursuit of Global Share
Follow Global Driver
Standardize
Interrelated/
Coordinated