1. What is collective identity and how is it mediated?
You should have an introduction and a paragraph or two about TV (Skins)

2. HYPERDERMIC NEEDLE
Cohen: Moral Panics
youth culture and its perceived possible threat to order and social rules
Agenda Setting:
the media has the power focus public discussion on particular issues. Again, it can’t tell us what to think but it can tell us what to think about.
Gramsci:
Anything that does not fit with the ruling class’ hegemony or ‘normality’ is segregated. Hegemony is a site of constant struggle - societies are constantly debating what is and isn't acceptable.
Althusser:
The Media is part of the ideological state apparatus who transmit dominant ideology to the people
Acland:
Media’s representation of youth is used to maintain social order, or in other words keep young people in their place
Giroux:
Media representations of young people have become an 'empty category'. Because they are constructed by adults, reflecting adults concerns, anxieties and needs
Gauntlett:
Individuals will 'pick and mix' their media and can select what they want to use in construction of own identity

3. (loop points back to the question)
The Mail Online represents youth as deviant and reliant on drugs, alcohol and smoking (2014). It represents youth in such a way that it appeals to adults instead of young people themselves.
For example it refers to youth as ‘youngsters’ throughout the article. The use of this address term belittles and patronises youth – making them appear younger then they may wish to be seen and heightening the fear factor for the adult reader. Youth are made to seem more vulnerable and at risk, whilst at the same time being demonised for ‘the amount drunk by youngsters’.
ANALYSIS
(HOW your evidence represents youth and the wider implications of this)
LINK
(loop points back to the question)
THEORISTS

4. Edgbaston and Harborne News
REPRESNTATION
THEORY
MEDIA LANGUAGES
IMPLICATIONS

5. Daily Mail THEORISTS REPRESNTATION THEORY IMPLICATIONS MEDIA LANGUAGES
HYPOTHESIS
EVIDENCE
(case study with specific features drawn out using media languages)
ANALYSIS
(HOW your evidence represents youth and the wider implications of this)
LINK
(loop points back to the question)
THEORISTS

6. What is collective identity and how is it mediated?
Write your next paragraph for this essay.
Newspaper examples – Local vs. National
Representation (of youth)
Media Languages
Theory
Implications (for the collective / wider society)

7. HOMEWORK Complete your essay: Include:
What is collective identity and how is it mediated?
Include:
Intro
Skins analysis (modern TV)
Newspaper analysis (modern Print)
HISTORICAL EXAMPLE OF YOUR CHOICE (Film/Tv/Print…)
Conclusion