1. INTELLIGENT CONTENT For Your Knowledge Intensive Enterprise
INTERACTIVE MOBILE BROADBAND MEDIA

2. Content Impact The content developed by the organization affects:
How content consumers acquire knowledge
How content consumers do their work
How content consumers conduct their business
How content consumers view the business brand

3. Content Velocity
In today’s knowledge intensive environment, managing content velocity is critical.
Knowledge consumers demand access to information with new services and new applications to use it more effectively; and
Knowledge consumers want (and need) it all immediately.
The Challenge
Push content out on multiple networks for multiple devices, or
Enforce standards for a particular network and limit devices, or
Acquire technologies to resolve all the various challenges.
The Consequence
Develop content for multiple uses – increasing content costs
Constrain content options – decreasing content use and value
Adopt new technology - requiring massive change and cost

4. Content Demands Capital Markets Brokerage Services Global Services
HR & Training
Property Management

5. Content Value Time & Location Differentiation Global Distribution
Content Style Variations
Technology Diversification

6. Content Eco-system
Content development and maintenance costs escalate exponentially with the velocity of demand for knowledge and skill development.
New and more complex business communications are actually making it harder to satisfy the demands for knowledge and skill development of those who require access.
A business has to have command of how the knowledge gets where it needs to be and how it meets the needs of the content consumer.
A business has to make knowledge accessible and adaptable to the content consumer.
Content Eco-system
Image by Joe Gollner, Chief Intelligent Content Architect

7. Intelligent Content Format Structure Presentation Structure
Content Aggregation TM
Print
Media
Mobile Devices
Online View TV / Computer

8. Intelligent Content Distribution
Interactive Mobile Broadband Media
CBRE
2) Internet Back Bone
Content Delivery
Content Delivery
Content Delivery
Content Delivery
M3X
1) Cable Head End
3) Global Network

9. Multi-Channel Content Distribution
24/7 Television : Blog video, Webcasts, Vidcasts, Corporate/Institution video channel broadcasting
Audio Streaming : Live Audio & Recorded Audio Streaming
Video Streaming : Video on Demand Recorded Video Streaming
Live Classroom – Interactive Meeting
Gaming: 1:1 and many-to-many (simulations)
Social Media Engine /
Subscription Services
Pay Per View Events TM
mobilize

10. Ubiquitous Content Delivery
No dependency on a subscription to a particular wireless service to receive content
No dependency on a contract with a particular network services provider (cable operator or Internet services provider)
Ability to adapt existing content for mobile (wireless) delivery – handsets, notebooks, tablets, or desktop
No stress on existing bandwidth to increase reach (worldwide)
State of the industry security (DAT) over broadcast and wireless connections
No dependency on installation of hardware or software
Support for any rich media content
Integration with existing learning technology
Infrastructure and content strategy to reduce content costs

11. Content Management & Delivery Features
Manage all content and media with a web-centric model that removes bandwidth limitations and enhances quality of presentation
Ease the support of convergence of content (learning with other content sources) into an intelligent content delivery model
Consolidate the options for accessing content without losing ability to segment by audience or market
Increase content consumer accessibility by removing constraints because of network and device limitations
Reduce support costs for technology in the organization and ease the burden of support on IT
Leverage the use of existing content libraries and repositories

12. Intelligent Content Opportunity
Content Costs
Content Value $ + =