1. Trademark and the Internet
Chapter 5
Trademark and the Internet

2. Trademarks and the Internet
Concerns
Cybersquatting
Cybergriping
Keyword advertising-courts disagree on what is legal
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3. Internet Domain Names Intellectual Property? (own) or
License- a contract (lease)
Important distinction-property rights offer more protection, longer term, than contract rights
Courts disagree on which applies
Number of top level domains is huge:
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4. Domain Name Misspelling
Registering misspelled version of prominent trademark
Redirect web site traffic when user types in wrong spelling
Violates the ACPA-Anti-Cybersquatting Consumer Protect Act
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5. Mousetrapping Pop up windows/ads prevent leaving web site
Site owner being paid for ad views
Deceptive practice
Netted one site $1million/year!
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6. Pagejacking Copying ‘real site’ to fake site
Misdirecting people to fake site
Generates ad revenue
Procures personal data
A deceptive practice
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7. Truth in Domain Names Act
Criminalizes use of misleading domain names
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8. Cybersquatting
Registering domain names to extort payment from trademark owner.
ACPA closed loop holes in trademark law
Use in commerce
Confusion
Offer of sale
Mark owner must show
Bad faith intent to profit
Confusing similar domain name
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9. Cyberpoaching Poacher grabs lapsed domain names
Intent to resell for big bucks
determine-who-owns-a-domain-name/
Domain name costs:
LasVegas.com for $90 million! (2005)
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10. Personal Domain Names Veronica, Archie comics Uzi Nissan vs Nissan
MySpace and Obama
HillaryClinton
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11. UDRP Uniform Domain Name Dispute Resolution Policy
ICANN domain name dispute resolution
Arbitration-cheaper than lawsuit
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12. Social Networks Use subdomain names
Controlled by site, not external agency
Twitter-
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13. Infringement-Metatags
Used in search engine indexing
Can site use competitors trademark?
Depends on why-describe content or redirect traffic
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14. Keyword Advertising-Infringement
Divert traffic?
U.S. law unclear
France does not allow
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