1. “Is your team ready to drive the digital transformation?”
DIGITAL ASSESSMENT
“Is your team ready to drive the digital transformation?”

2. Digital Technology and Innovation- the numbers
The empowerement of several roles and the enhancement of relevant competencies are predicted to occur within major organizations, in the next 5 years. In ICT the number of resources is expected to grow by 17%, while in governance roles by 14%. Among the identified priorities, concerning the organizational challenge, there are the Innovation Management, up to the 49%, and the Demand Management, up to 34%.
The Observatory of the School of Management, Politecnico di Milano, run a research for the Innovation Academy on a representative sample of CIOs of medium and big enterprises.
The aim was to demonstrate how today the role of the Digital Technology and Innovation is acquiring relevance in the competitive landscape.

3. Why is the Digital Assessment important?
To effectively support the organizational change driven by the Digital Transformation.
This will be offered through:
The evaluation of the current level of Digital Knowledge and e-Skills
The assessment of the Digital leadership competencies of the team
The identification of the most talented resources to become the Next Digital Leaders
The design of a tailored road map to lead digital transformation throughout the organization involving each individual

4. Our Partnership
&
A leading International firm with over 20 years experience in executive search and assessment
«Big enough to matter, small enough to care»
32 consultants, 6 offices in Europe and 1 in Asia
Over 1000 assessments in the last 3 years
320 assignments per year
A cutting-edge digital firm which offers tailored trainings and consulting, counting on market leaders among their clients
«Online to grow»
Over 45 professional trainers
Regional Google Certified Trainer for Google Partners
Partner of Corriere Economia Digital Trainings (RCS Group)
Over 2000 hours of trainings in the last year

5. The Process Step 1: Digital Leadership Model development
Identification of the strategic digital goals & objectives
Step 2: Digital Team assessment
Behavioral interview (soft skills) by Eric Salmon & Partners
Skills questionnaire and interview (managerial and technical skills) by Marte Digital
Step 3: Digital Skills Matrix mapping
Team report
Individual report
Step 4: Gap Analysis
Between existent and expected competencies or skills
Step 5: Customized next-step solutions suggestion for:
The Organizational structure, Trainings, New job positioning

6. Digital Leadership Model
ACT
Decisiveness in uncertainty
Drive & resilience
Multi-tasking
THINK
Strategic Thinking
Innovation & Creativity
INTERACT
Communication &
Influence
Networking
Learn
Think
Act
Interact
LEARN
Continuous learning
Tech sensitivity

7. Digital Leadership Model
Strategic Thinking: Develops a clear vision about the future evolution of the market, understands and foresees the impact of digital on the industry and his function.
THINK
Innovation & Creativity : Open-minded, listens to external and internal signs, perceiving change as an opportunity. Constantly promoting new ideas and innovation, actively creates the appropriate environment for creativity and digital transformation.
Decisiveness in uncertainty : Able to make decisions between various alternatives with discernment and lucidity, in situations of stress, uncertainty, lack of information and ambiguity.
ACT
Drive & resilience: Restless in taking and re-launching initiatives regardless of short term results or recognition, is fearless to try since is aware that failure as the road to success.
Multi-tasking: Effective in tackling multiple issues at the same time, quickly defining/changing priorities, ensuring proper focus and resources to ordinary activity as well as to specific projects.
Communication & Influence: Actively promotes the digital transformation across the organization, able to engage and influence colleagues and stakeholders in an effective manner, compatible and consistent with surrounding environment and culture.
INTERACT
Networking: Effective in creating and developing networks of relationships to share ideas, information and opportunities, as well as in identifying external provider of solutions to better tackle specific issues.
Continuous learning: Constantly pursues personal development by taking learning initiatives which both enhances acquired competencies and open new frontiers of knowledge.
LEARN
Tech sensitivity: Demonstrates curiosity towards new technology and innovation, is always updated about market innovations, personally encourages the adoption of new solution which can increase efficiency or effectiveness to the organization.

8. DIGITAL ASSESSMENT Confidential Report - “Company - Name”
Individual Report- sample
DIGITAL ASSESSMENT
Confidential Report -
“Company - Name”
Interviewed by :
Date : 10/24/2014

9. Confidential Report: Summary
Personal data
Date of birth
05/21/1963
Education
Industrial Chemistry Degree ( Milan)
Languages
Italian, English
FOTO
Professional experience
Period
Position
Company
Since ZERO2TV Managing Director
MATRIX S.P.A. (Telecom Italia Group) General Manager
MATRIX S.P.A. (Telecom Italia Group) Digital Media and Advertising Director
MATRIX S.P.A. (Telecom Italia Group) Virgilio Portal Manager
MATRIX S.P.A. (Telecom Italia Group) Virgilio Portal Marketing and Sales Manager
INFOSTRADA S.P.A - ITALIA ON LINE S.P.A Libero Portal Marketing & Sales Manager
INFOSTRADA S.P.A - ITALIA ON LINE S.P.A Libero Portal Marketing Manager
INFOSTRADA S.P.A - ITALIA ON LINE S.P.A Marketing Manager of News and Entertainment Channel

10. Confidential Report : Attitudes & Competencies (1) - By2 3 4 5
Definition
Develops a structured vision about the future and the environment reflecting a range of competitive issues
Accommodates conflicting business issues, while being able to enlighten the road to a better future and transform the business
Develops a clear vision about the future evolution of the market, understands and foresees the impact of digital on the industry and his function.
Strategy
THINK
Innovation
&
Creativity
Open-minded, listens to external and internal signs, perceiving change as an opportunity. Constantly promoting new ideas and innovation, actively creates the appropriate environment for creativity and digital transformation.
Decisiveness
In uncertainty
Able to make decisions between various alternatives with discernment and lucidity, in situations of stress, uncertainty, lack of information and ambiguity.
Drive &
Resilience
Restless in taking and re-launching initiatives regardless of short term results or recognition, is fearless to try since is aware that failure as the road to success.
ACT
Definition
Develops a structured vision about the future and the environment reflecting a range of competitive issues
Accommodates conflicting business issues, while being able to enlighten the road to a better future and transform the business
Multi tasking/
Project
Management
Effective in tackling multiple issues at the same time, quickly defining/changing priorities, ensuring proper focus and resources to ordinary activity as well as to specific projects.
Communication
&
Influence
Actively promotes the digital transformation across the organization, able to engage and influence colleagues and stakeholders in an effective manner, compatible and consistent with surrounding environment and culture.
INTERACT
Effective in creating and developing networks of relationships to share ideas, information and opportunities, as well as in identifying external provider of solutions to better tackle specific issues.
Networking
Continuous
Learning
Constantly pursues personal development by taking learning initiatives which both enhances acquired competences and open new frontiers of knowledge.
LEARN
Demonstrates curiosity towards new technology and innovation, is always updated about market innovations, personally encourages the adoption of new solution which can increase efficiency or effectiveness to the organization
Tech
Sensitivity
Critical
Adequate
High

11. Search Engine Optimization
Confidential Report : Technical Digital Knowledge and Skills (2) - By 1 2 3 4 5
Definition
Develops a structured vision about the future and the environment reflecting a range of competitive issues
Accommodates conflicting business issues, while being able to enlighten the road to a better future and transform the business
Develops a clear vision about the future evolution of the digital environment, understands and foreseas the impact of digital on the industry and his function. Has a clear vision of the market development, opportunities and challenges posed by new technologies.
Digital Strategy
Digital lover, open-minded, listens to external and internal signs, perceiving change as an opportunity. Has a clear vision of digital plan and knows how to effectively implement it. Is able to adapt the internal environment to external opportunities in a timely manner.
Digital Marketing
Has a clear overview of all elements that constitute a successful ecommerce: storage, logistic, payment, site (CMS, front-end, back-end), usability, customer acquisition. Can identify the best solution among alternatives and give a clear direction to the business. Is able to coordinate with traditional business units.
eCommerce
Definition
Develops a structured vision about the future and the environment reflecting a range of competitive issues
Accommodates conflicting business issues, while being able to enlighten the road to a better future and transform the business
Has a deep knowledge of the analytics tools. Has an analytical mind and is able to rapidly decide between various alternatives with discernment and lucidity. Is able to clearly overview the situation and make decisions based on numbers.
Analytics
Has a deep knowledge of the relevant advertising tools. Identifies clearly impact of the different tools and can priorities the most effective once given a budget constraint. Has a clear picture of all the social media elements: strategy, metrics, content.
Advertising
Has a deep knowledge of the relevant social tools. Has clear communication strategy and is able to identify and perform on key performance indicators.
Has a clear picture of all the social media elements: strategy, metrics, content.
Social Media
Has a deep knowledge of the relevant SEO tools. Can clearly identify the key SEO elements and is up to date with the main Search Engines algorithms.
Search Engine Optimization
Critical
Adequate
High

12. Digital Know How & Skills Attitudes & Competencies
Confidential Report : Digital Knowledge & Potential
Digital Know How & Skills
Avg 3-4
Confident
Avg 4-5
Professional
Avg 1-2
Illiterate
Attitudes & Competencies
Stiff
Digital DNA
Avg 3-4
Hopeful
Avg 2-3
Hard workers
Avg 2-3
NewBie 12

13. Confidential Report : Summary & Recommendations
Xxxxxxx has a brilliant and dynamic personality, communicates fluently with good relational capabilities.
He shows a solid and healthy ego, as well as a sense of pride which has a strong impact on his work and performance under several dimensions:
The high engagement and tension towards achievements (since he can hardly accept/deal with failures)
An independence of thinking and remarkable sense of initiative
The need of be acknowledged for his role/track record/results
The attitude to deal directly with clients acting in first person
Smart in managing relationships, he is flexible enough to adapt his role and approach to the existing context.
Recommendations
In order to increase either his effectiveness and integration into the Group, and to reinforce his digital skills, we suggest xxxx to improve:
The declination of his vision into a more structured/defined strategy to lead business and organizational evolution in the next years.
His level of integration and confrontation with international leadership/colleagues
His level of delegation, as well as the capacity and commitment to develop his people and teams
The level of knowledge of the new digital technology, and how to implement the web tools in a consistent and effective way
Proposed actions that could serve as a basis for discussion in order to formalize a development plan :
Frequent interaction with CEO, involvement in international projects or teams
Mentoring by Senior members of EMG
Coaching to increase his focus and skills on team/people development
Digital training and coaching on a quarterly basis focused on the ever-changing digital technology
Digital Skills
Xxxxx reveals to be generally prepared on the digital transformation phenomenon, although he still lacks practical knowledge concerning the new digital tools. He knows superficially the most common digital tools, however does not have technical knowledge of how the tools work:
Social Media
SEM
SEO
On the other hand he has developed a strategic view of how the instruments interact among each other and has a good sense on how to develop a company digital strategy.
He demonstrates to be a potential candidate to invest on to become the next Digital Guide of the company.

14. Contacts Massimo Picca Partner, Eric Samon & Partners
Cell:
Tel. :
Office address: Corso Matteotti, Milano
Alice Marmieri
CEO&Founder di Marte Digital S.r.l. Regional Google Certified Trainer

Cell:
Office address: Corso Venezia 10, Milano