1. CONTROL OF MARKETING MATERIALS
FIRMA NATIONAL CONFERENCE
APRIL 15 – 19
PHOENIX, AZ

2. Deborah Austin, CTCP, CFSA
26 years Financial Services
Internal Audit
Risk Management
Fiduciary Compliance
Fiduciary Compliance Manager – PNC Financial Services Group.
Senior Audit Manager – PNC Financial Services Group
Risk Manager – Glenmede Trust
Audit Officer – Glenmede Trust
Audit Manager – Security Savings Bank

3. Marketing Materials Defined
Product/Service Descriptions
Client Presentations
Announcements
Advertisements
Success Stories
Statement Inserts/Messages
Market Commentary
Fee Schedules
Sponsorships
Invitations
Telemarketing scripts
Product/Service Descriptions – new, enhanced or changes
Client Presentations -
Announcements – Staff additions, staff changes, office relocations, give-a-ways
Billboards/Advertisements -

4. Delivery Methods Print Electronic
Newspaper, magazines, trade journals, pamphlets, booklets, billboards, direct mail pieces
Electronic
Radio, Television, Webcasts, Podcasts, Intraweb, Internet

5. Review Process Submitter Approval Medium used
Identify
Keep limited
Approval
Department approval
Medium used
Target Markets Identified
Business Markets running the Materials
Disclosures/Consents
Compliance and/or Legal Review

6. Compliance Review Photos – get consent
Do not use forward looking statements
Make no promises
Question the accuracy of facts
Avoid use of superlatives such as “the best”, “the largest”, “the first”, “the only” unless you can substantiate accuracy of the statement
Make sure that the proper entity providing the product or service is being referenced (eg., the holding company does not provide brokerage services)
Service level agreement – agree to a turnaround time.

7. Sample Photo Consent PERMISSION
I hereby give The Invest Right Financial, its affiliates, assigns, and its agents (collectively, “Invest Right”), a full release, permission and consent to use the following:
My name and other identifying information about me (employer, position/title, etc.)
Any photograph, videotape footage, or other reproduction of me
Any statements or quotes made by me in connection with any photograph, videotape or other reproduction of me
I agree that the above items (“Items”) may be used, in whole or in part, by Invest Right, for any business purpose including but not limited to publication, through any media, and without compensation. I release and discharge Invest Right from all claims arising from such use and I waive any right I may have to inspect or approve the finished products or other copy that the above items may be used in connection with. I further understand that all such Items are and shall remain the property of Invest Right.
Signed __________________________________
Date _____________________________

8. Disclosure Use copyright Basic Disclosure
©2007 The Invest Right Financial. All rights reserved
Basic Disclosure
The Invest Right Financial provides investment and wealth management, fiduciary services. Invest Right Financial does not provide legal, tax or accounting advice.
Investments: Not FDIC Insured. No Bank Guarantee. May Lose Value.

9. Disclosure Cont.
Newsletter or Article Authored by Third-Party (Including Reprints)*
This material is intended to provide readers with useful information.
It does not constitute the provision by The Invest Right Financial of
legal, tax, accounting or investment advice to any person or a
recommendation to buy or sell any security or adopt any investment
strategy. Invest Right is not responsible for the accuracy of the
information contained in this material. Any case, ruling, law or
regulation discussed should be independently reviewed in its entirety
before it is relied on in any particular situation.
The Invest Right Financial provides investment and wealth
management, fiduciary services, FDIC-insured banking products and
services and lending and borrowing of funds through its
subsidiaries, Invest Smart Financial, which is a FDIC Member.
Invest Right does not provide legal, tax or accounting advice.
Investments: Not FDIC Insured. No Bank Guarantee. May Lose Value.