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Presentation on theme: "Welcome to Our Presentation"— Presentation transcript:

1 Welcome to Our Presentation

2 Title of the Presentation
Product Development on Sony Ericsson

3 Index Sony Ericsson Sony Ericsson’s Product line Length
Sony Ericsson’s Product Development Sony Ericsson’s Product life cycle Sony Ericsson’s Product Marketing Mix

4 Introduction Sony Ericsson
is one of the top, global, mobile phone manufacturers which serve the worldwide communications market with innovative and feature-rich mobile company.

5 Sony Ericsson’s Product line Length
W series K series T series C series G series Others W 205 W995 W395 W508 W715 W705 W902 W595 W595s W302 W980 W760 W350 W890 W380 W550 W850 K660 K750i K330 K550i K780 K580 K720 T715 T707 TM506 T700 T303 T208 T270 C910GreenHeart C903 C901 C510 C905 C902 C702 G705 G502 G900 G700 Naite Yari S312 S302 F305 J132 Z780 Z770 R308

6 Sony Ericsson’s Product Development
Product Design Failure Analysis Process Simulation

7 Sony Ericsson’s Product Development
Reliability Engineering Process Technology Legal Support

8 Sony Ericsson’s Product Development
Testing Injection Molding Fluid Mechanics Material Science

9 Product life cycle Market introduction stage: Growth stage:
Maturity stage: Decline stage:

10 Marketing Mix Product Price Place Promotion
Sony Ericsson J120i Cell Phone CODE: EM103 $48.42 All over the world All kind of promotion Sony Ericsson Z320i Cell Phone $74.65 SONY ERICSSON W910 $236.99 Sony Ericsson w59 $312.99

11 Thank you

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