1. From the Trade Ally Perspective
Crescent Electric Supply Co.
6/25/2018

2. What is our goal?
Why are we here? What are we all trying to accomplish?
We all have different goals that hopefully lead us to the same place
Utility and Program Managers – kwh Savings
Contractors, Distributors and Reps – Expanding business
Customers – Energy Savings, Upgrading a facility
6/25/2018

3. What do we need to do to be successful together?
Simplify
Communicate
Be consistent
Educate
Promote
6/25/2018

4. Simplify
Make programs easier for trade allies and customers to understand.
Break it down, make the programs simple
Do we need to have so many options?
6/25/2018

5. Communicate Communication is one of the biggest challenges.
Where do we learn new information about programs?
How do we know when there are changes and updates available?
Who is in charge of this communication?
Does the trade ally have to hunt for information?
6/25/2018

6. Consistency Consistency between programs would be beneficial
Consolidate tools or use similar tools
Use similar programs
Maybe have a central website
6/25/2018

7. Educate Incentive Programs Program Contacts
Training on how to sell your program
New Technologies/Products – This is HUGE!
Comprehensive Solutions – The whole thing.
6/25/2018

8. Promote
Use tiered programs to promote customers to do more upgrades per project.
Promote Bonus Programs with ending dates.
Trade allies spend most of their day promoting the programs that they understand and can sell.
Remember…Keep it Simple!
6/25/2018