1. Advertising Samples
Review the following advertisements and answer the accompanying discussion questions.
The advertisements recently appeared in a number of different magazines or digital publications…

2. Advertising Samples

3. Advertising Samples
The previous image is a screenshot from live streaming coverage of the olympic games to a tablet. After carefully reviewing the picture, name at least three companies that are advertising.
Do you think this provides an example of why NBC chose to stream coverage of the games to mobile devices free of charge?
… Why or why not?

4. Advertising Samples

5. Advertising Samples
This ad appeared via USA Today’s tablet app. Why do you think Subway chose to advertise in this space?
2) Is this an example of the marketing of sports & entertainment or marketing through sports & entertainment?
3) How do you think Subway selected these athletes to represent the brand?

6. Advertising Samples

7. Advertising Samples What is niche marketing?
2) How does this ad provide an example of niche marketing?
3) What type of consumer do you think this company is hoping to reach?
4) What type of publication do you think this ad appeared in? Why?

8. Advertising Samples

9. Advertising Samples
Who do you think Under Armour is targeting with this ad?
2) Do you think featuring Cam Newton in the campaign will help them reach their target audience? Why or why not?
3) What is brand extension? Is this an example? Why or why not?

10. Advertising Samples

11. Advertising Samples
1) Is this an example of an endorsement? Why or why not?
2) What else do you notice about this ad? Who is advertising? What do you think they are selling?
3) Why do you think they chose Leonardo DiCaprio to endorse the product?

12. Advertising Samples

13. Advertising Samples
1) The previous ad appeared in an issue of Money magazine. Why do you think AT&T chose to advertise in that particular publication?
2) Why do you think AT&T is featuring an Olympic-themed advertisement?
3) Do you think AT&T can use the Olympic rings in advertisements or do you think they pay for the rights?

14. Advertising Samples

15. Advertising Samples 1) What brands are featured in this advertisement?
2) Who do you think these brands are targeting with this ad campaign?
3) What types of publications should they include this advertisement in to help them reach their target audience?

16. Advertising Samples

17. Advertising Samples 1) What is product positioning?
2) How do you think chocolate milk is trying to position their product based on this advertisement?
3) How might featuring Carmelo Anthony in their ads help the brand with their positioning strategy?

18. Advertising Samples

19. Advertising Samples
1) The previous advertisement for Omega was featured in Wired magazine. What does that tell you about the brand’s target audience?
2) How do you think an ad with an Olympic theme might help the brand to sell more watches? Discuss your answers in class…

20. Advertising Samples

21. Advertising Samples 1) What is the marketing mix?
2) How do you think the previous Ralph Lauren advertisement fits the company’s marketing mix?
3) The ad was featured in Golf magazine. Do you think the company will place the ad in any other publications? Why or why not?