1. Alex Kroll Jasmine Valenta 3rd hr. Marketing
Pep Radio WTMJ
Alex Kroll
Jasmine Valenta
3rd hr. Marketing

2. Identification Name - 107.8 WTMJ Station Identification Catch Phrase
Brings music and new stories
Station Identification
You are now listening to KXXX FM on WTMJ
Catch Phrase
Local News, Better Music

3. Logo

4. Location Location - Mosinee, Wisconsin Not much competition
Radio Stations in Wausau, WI are only competition
Population - 3,988
25% of residents under the age of 18
Medium income in $51,059

5. Programming
Will include:
Rap
Hip-Hop
Pop

6. Target Market Demographics Psychographics
Teens through middle aged people
Male and female
All races
Psychographics
People who feel strong towards rap, hip-hop and pop
Religious beliefs
Culture
Favorite artists gets played a lot

7. Play List Radioactive Lose Yourself Light Em Up Thrift Shop
Can’t Hold Us
Demons
Berzerk
Get Lucky
Holy Grail
My Band
Gas Pedal
TKO
Wake Me Up
Hold On, We’re Going Home
More
Stronger
Don’t Stop the Party
Sail
Applause
Counting Stars

8. Local Businesses Sit’N Kabitz North Abby Brewing Company Studio 306
Stage Stop
Krueger Floral

9. Contests Listen to the secret sound Winning tickets to a concert
The ninth caller gets $50 if right
Winning tickets to a concert
Apply online

10. Concerts Blue Man Group Rock the Rumble III
Grand Theatre in Wausau, WI
October 29-30, 2013
Starts at 7:30 pm
Tickets range from $70-$90
Four different individuals would win tickets
Rock the Rumble III
Harley Davidson Museum in Milwaukee, WI
November 9, 2013
6 pm - 11 pm
Tickets range from $18-$20

11. Competition 95.5 96.7 Wider variety of music More local
Play more music, less commercials/advertisements
96.7
We wouldn’t state that we are better than the other radio stations
We would talk about current/major events in the local area