1. Co-operative Advertising Programs

2. Advertise: [ad-ver-tahyz, ad-ver-tahyz]  verb (used with object), advertised, advertising *to announce or praise (a product, service, etc.) in some public medium of communication  in order to induce people to buy or use it.

3. .3 Advertising Insert Copies Printed: 517,000 (2016) Distribution:
Newspapers in Iowa, Kansas, Minnesota, Missouri, Nebraska, & South Dakota
Iowa Welcome Centers, Business, Attractions and Communities
On line: Targets users based on specific words searched.
(2016 Click rate was .13%. National average is .06%)

4. Photo, 25 words of text, name, phone number & website
Cost: $1,100

6. Interactive on-line Co-Op Insert Ad

7. Sample Site List Roasted.com Accuweather.com Answers.com Cbslocal.com
Zoo.com
Youtube.com
Cnn.con
Laudable.com
Worldlifestyle.com
Sportsmansparadiseonline.com
Karacarrero.com
Lakestatefishing.com
Indiatimes.com
Disneydining.com
Accuweather.com
Cbslocal.com
Smarttravel.tips
Allday.com
Foxnews.com
Weather.com
Pof.com
Duluthnewstribune.com
Forbes.com
Nytimes.com
Ozarkanglers.com
Wanderingpioneer.com

8. Month
IMP
Clicks
CTR
May 2016
199,450
260
0.13%
June 2016
63,272 89
0.14%
Total
262,722
349
Month
IMP
Clicks
CTR
May 2016
199,450
260
0.13%
June 2016
63,272 89
0.14%
Total
262,722
349

9. Omaha World Herald Copies Printed: 250,000
Distributed: 1st 15 days of June, July and August
They are delivered multiple times within dates each time one or more advertising insert is included (Kohls, Target, Menards, JC Penny, etc.)
Themed blasts delivered to on-line subscribers of Omaha World Herald
June 1 – August 30th Front page rotating ad on (45 million page impressions)

10. Several Ad Sizes/Costs:. 1/8 Front Page - $700. ¼ Front Page - $1,400
Several Ad Sizes/Costs: 1/8 Front Page - $700 ¼ Front Page - $1,400 Full Back Page - $5,500 3”x4” Vertical - $275 6”x4” Horizontal - $550

11. Festivals/Events
Attractions

12. Combine resources to promote communities

17. Website Advertising www.visitwesterniowa.com
Full time front page placement
Cost: $400 – 6 Months (January-June
or July- December)
$800 – Full Year
Co-advertising partners receive 10% discount

19. Advertising/promotion through the Region Facebook page
Co-op ads posted on Facebook
Sharing members posts
Posting information for special events
Cost: Membership with Western Iowa Tourism Region -$150 (annually)

22. .3
Contact Information:
Shonna Hynick, Operations Manager
Western Iowa Tourism Region
307 East Reed Street * Red Oak