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The “Know More About It “ Campaign
6/19/2018 The “Know More About It “ Campaign NMMA Risk Management Council
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The Boating Industry Risk Management Council
6/19/2018 The Boating Industry Risk Management Council The Mission of BIRMC Promote boating safety though product integrity and accident prevention. Require use of NMMA Certification or Type Accepted products. Recognize manufacturing and construction standards. Encourage exchange of product safety information among manufacturers Provide educational opportunities and information in the areas of accident prevention, risk management, quality assurance, owner’s manuals, dealer interface and accident response. Pass copy of this screen to all.
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BIRMC Members Boat, Engine and Component Manufacturers Lawyers
6/19/2018 BIRMC Members Boat, Engine and Component Manufacturers Lawyers Customer Service/Warranty Personnel US Coast Guard ABYC Others Interested in Boating Safety Mention that you need not be an NMMA member to be on BIRMC; and that you are the current chair.
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The Boating Industry Risk Management Council
6/19/2018 The Boating Industry Risk Management Council Council meets twice a year Discusses include new Standards, Safety, Accident Causes, Warnings Recent key reports on CG Accident Data and How Boats Break Output: War Stories to Safety Brochures
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The BIRMC Safety Brochures “Know More About It”
6/19/2018 The BIRMC Safety Brochures “Know More About It” Genesis in 1987 The experience of one company and the support of many Focus on products in the field Initial effort: Carbon Monoxide published in 1988 Late 90’s
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The Numbers – Annually (Though 2007)
6/19/2018 The Numbers – Annually (Though 2007) Carbon Monoxide – 110,000 (3rd printing) Electrical Shock – 20,000 (2nd printing) Fuel System Maintenance – 6,000 Waterski Safety – 30,000 (3rd printing) Propeller Safety – New 2008 You're in Command – New 2008 CO Detector – New 2009
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Customers Boat Manufacturers (Owner Kit Supplement) NASBLA
6/19/2018 Customers Boat Manufacturers (Owner Kit Supplement) NASBLA Boat Dealers Power Squadrons Coast Guard Auxiliary Rental Facilities Summer Camps Special Events
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Safety Brochure Development
6/19/2018 Safety Brochure Development Ideas – Many Sources BIRMC Debate and Approve Task Force Creation of Text and Layout – Message Printing and Marketing Complete Reviews at Every Reprint Reviews every year or two.
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6/19/2018 On Deck Green Boating Waterski Safety will become Tow Sports Safety Maintenance and Use of Marine Parts To Watersports
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Campaign Success No empirical evidence of success, but
6/19/2018 Campaign Success No empirical evidence of success, but Copies keep flying off the shelf Give people the information needed to make the right choices Further Strategic Plan Objective Nos. 2.6, 8.2 and 8.4
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6/19/2018 Next Steps QUESTIONS? IDEAS?
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