1. Global B2B Network

2. CONTENTS
Worldwide Partners Overview
Global B2B Network Details
Contact Information

3. WHO IS WORLDWIDE PARTNERS
Formed in 1938.
Collaborative, Commercial Network Of Leading Owner/Operated Agencies.
Worldwide Partners HQ Does Not Own the Agencies; the Partner Agencies Own The Network.
Partners Are The Shareholders – Each Partner Owns 100 Shares of Worldwide Partners Stock.
Work With Agency Owners Who Take Personal Interest in Your Business – The ‘A’ Team, Not the ‘C’ Team
No Network Overhead So Ad Dollars Stay In Market

4. Worldwide Partners has 90 agencies, 56 countries, 145 offices

5. Largest Independent Network, 10th Largest Overall
Agency Company
2010 Capitalized Billings
WPP
$96.1 billion
Omnicom
83.6
Publicis
47.8
IPG
43.5
Dentsu
24.0
Aegis
15.0
Havas
13.8
Hakuhodo
11.2
MDC
4.6
Worldwide Partners
3.9
Largest Independent Network, 10th Largest Overall

6. WORLDWIDE PARTNERS STRUCTURED FOR GLOBAL BUSINESS
Eve Riley, Partner Services Executive
Phone: (303)
Al Moffatt, President/CEO
Phone: (303)
Rebekah Giraffa, Partner Services Executive
Phone: (303)
Lisa Kettman-Kervinen, Director of EMEA Operations
Phone:
Heng Aw, Director of Asia-Pacific Collaborations
Phone:
Margaret Rose Grigsby,
Director of Latin American Development
Phone: (506) 6

7. ADVANTAGES OF WORLDWIDE PARTNERS
WPI Conglomerates
Structure Agencies Own WPI Publicly Traded
Focus Client-Centric Shareholder-Centric
Attitude Trust Territory/Ego
Management Owner Operated GM of the Day
Authority Peer Relationship & Income Corporate HQ
Money Policy Pay For What Need/Use Network Overhead
Benefits Insights, Personal, Tailored Policing/Distribution
Resources Integrated Specialties Profit Centers
Acct. Structure Flexible Mandated

8. Well-Known Clients Worldwide

9. Global B2B Network

10. WHY B2B CLIENTS NEED WORLDWIDE PARTNERS
B2B Network Is $1.4 Billion Network That Works Within Context of Worldwide Partners
Considerable B2B Expertise Worldwide Across Wide Range Of Industries And Marketing Communication Services
Open, Collaborative Model:
- Seamless Integration of Talent/Local Resources
- Quickly Transfer Learning/Knowledge From Market to Market
- Singular Experience for Client’s Global Brand Teams
Speed to Answers, Speed to Market, Speed to Success

11. Wide Range of B2B Expertise

12. GLOBAL B2B NETWORK AGENCIES
Asia Pacific
WE Marketing Group – Beijing, Shanghai, Hong Kong

13. GLOBAL B2B NETWORK AGENCIES
EMEA
Art-Com – Moscow, Russia
Cozum – Istanbul, Turkey
Defacto Branding– Deurie, Belgium
Imagineering – Helsinki, Finland
IN ADV – Milan, Italy
InTheLine– San Sebastian, Spain
Metzgerlehner – Zurich, Switzerland
Moon – Dusseldorf, Germany
Subbota – Minsk, Belarus

14. GLOBAL B2B NETWORK AGENCIES
EMEA (continued)
Strawberry – Belgrade, Serbia
The Union – Edinburgh, Scotland
VRS – Vilnius, Lithuania
Waechter & Waechter – Munich, Germany
Wellcom – Paris, France
7pm Advertising – Casablanca, Morocco

15. GLOBAL B2B NETWORK AGENCIES
Latin America
The Group – Sao Paulo, Brazil

16. GLOBAL B2B NETWORK AGENCIES
North America
Godfrey– Lancaster, Pennsylvania
R2C Group – Portland, Oregon
Brighton – St. Louis, Missouri
Carton Donofrio – Baltimore, Maryland
Feedback – Richmond, Virginia
Gelia – Buffalo, New York
Hydrogen – Seattle, Washington
MicroMass– Carey, North Carolina
Mintz & Hoke – Avon, Connecticut

17. GLOBAL B2B NETWORK AGENCIES
North America
O2 Ideas – Birmingham, Alabama
OBEX – Sausalito, California
Rhea & Kaiser – Naperville, Illinois
Traction Creative – Vancouver, British Columbia
Winsper – Boston, Massachusettes

18. Leading B2B Clients, $1.4 Billion Network

19. Sample B2B Account Structure
USA
Canada
NOR. AMER.
GLOBAL LEAD
AGENCY
Brazil
CLIENT
CORP.
LATAM
Japan
ASIA
EUROPE
China
Russia
Germany
Italy UK
Account Structure Tailored to Company Structure

20. ACCOUNTABILITY - ROLE OF WORLDWIDE PARTNERS HQ
Assess Client’s Needs/Structure to Determine Optimal Mix of B2B Agencies to Service Account Based Upon Geographical Needs, Business Structure, Services Needed and Desired Expertise.
HQ and Regional Directors in Asia, EMEA and Latam Work with Partner Agencies and Clients to Establish and Facilitate Regional/International Business.
HQ is Safety Net for Client to Ensure Agency Team is Working Smoothly, Efficiently and Effectively.
Client Can Address Any Dissatisfaction With Lead Agency and/or HQ to Make Changes, if Necessary

21. GLOBAL B2B NETWORK CONTACTS PER REGION
Al Moffatt
President/CEO (North America)
Phone: (303)
Heng Aw
Director of Asia-Pacific Collaborations
Phone:
Lisa Kettman-Kervinen
Director of EMEA Operations
Phone:
Margaret Rose Grigsby,
Director of Latin American Development
Phone: (506) 21

22. B2B Case Studies

23. Korn/Ferry International’s Futurestep
| case study |
Korn/Ferry International’s Futurestep
The Challenge To quickly build a marketable database of job candidates.
The Solution To create a global brand identity that rolled out in 22 countries.
The Results Brand established around the world. 750,000+ candidate registrations in Futurestep database. “…one of the best known online recruiting brands…” - Executive Recruiter News, September 2000.

25. James Hardie’s HardiPlank Siding
| case study |
James Hardie’s HardiPlank Siding
The Challenge To successfully introduce HaridPlank to builders in Scotland and France within decentralized company structure.
The Solution Transfer learning from U.S. partner and seamlessly adapt to Scotland and France
The Results After successful launch in Scotland, launched in France 10 months ahead of schedule.

27. Caterpillar | case study |
The Challenge Help Caterpillar launch over 100 rental stores in China.
The Solution Rhea + Kaiser enlisted WE Marketing Group in China to conduct focus groups, create culturally appropriate in-store materials, dealer kit and trade-show materials.
The Results Successful rental-store launch. Expanded client relationships as expressed by Caterpillar: “Brings Rhea + Kaiser’s expertise of equipment and industry knowledge together with access to people who know the culture of China.” 27

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29. | case study |
Guardian Industries
The Challenge Roll out SunGuard B2B glass products to different market segments worldwide.
The Solution Research showed that needs of key local audiences very different based upon industry segment, geography and climate.
The Results Lead-agency Carton Donofrio in U.S. sets strategic/tactical framework and adapted to needs in Brazil, Germany and UAE.

30. Account Structure – Guardian
GLOBAL LEAD
Baltimore
LATIN AMERICA
Brazil
EUROPEAN
LEAD
Germany
Spain
Poland
Italy UK
MIDDLE
EAST
Jeddah
Argentina
Chile

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35. Middle East and Brazil – Customer Events