1. Local Government Engagement and Communication Strategy
Pennsylvania
Local Government Engagement and Communication Strategy
Presented by:
Veronica Kasi, Manager
Chesapeake Bay Office
October 5, 2017
Please enter jurisdiction name (and agency logo/s)

2. Jurisdiction-specific Considerations
Unique Characteristic
Number of different types of local governments:
Counties, Townships, Cities, Boros, Other
Local Government Engagement
Urban Sector Loads
Local Planning Goals
Sector Growth
Commit to a Plan that has:
Definable Action Items, Responsible Parties
Measurable Outputs, Progress
What are the unique characteristics of your jurisdiction as it relates to the challenge of effectively engaging local governments in your Phase III WIP development? For example,
What is the relative importance of local government in achieving pollutant reduction targets in your jurisdiction?
What do you need from local governments during WIP development and implementation?
What information do local government officials and staff need to be effective partners in WIP development? Implementation?
What is your timeline for communication and engagement?
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

3. Jurisdiction-specific Considerations
What Information Needs Exist?
You tell me
Timeline
Facilitators Under Contract Starting to Work with Co-Chairs of our 6 Workgroups (October)
Developing Matrix for Defining Local Planning Goals (October/November)
Revise Communication Strategy to Include Additional Engagement (November/December)
Draft PA Planning Goals (December/January)
Implementation of Engagement Strategy (Start in January)
What are the unique characteristics of your jurisdiction as it relates to the challenge of effectively engaging local governments in your Phase III WIP development? For example,
What is the relative importance of local government in achieving pollutant reduction targets in your jurisdiction?
What do you need from local governments during WIP development and implementation?
What information do local government officials and staff need to be effective partners in WIP development? Implementation?
What is your timeline for communication and engagement?
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

4. Engagement and Communication Goals
Achieve local buy-in and commitment for the implementation of the Phase 3 WIP.
Increase awareness of the impact each individual can have on the water quality of their local stream and the actions they can take to improve and protect this resource.
Highlight the progress already made; but, more importantly, the work that still needs to be done to protect and restore local streams and habitat, and, subsequently the Chesapeake Bay.
Engagement = 2-way exchange; Communication = 1-way
What does your jurisdiction hope to achieve by implementing this local engagement strategy?
Examples may include:
Satisfy EPA Expectations regarding local engagement.
Increase public conversation about the need for reduced pollution.
Communicate key policy and technical decisions related to the WIPs, including timing and impact of model
Raise public awareness of WIP development and Bay restoration efforts
Identify what pollution reduction is already being done
Identify gaps and strategies to fill gaps that might yield multiple benefits
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

5. Target Audiences Pennsylvania farmers Local Government officials
County Conservation Districts
Leaders of Local Business
Business depends on the health of the Bay
Others
General Public
Describe the specific audiences you need to target, e.g. local leaders (officials and other leaders), local government staff (practitioners), associations of municipalities and counties, technical service providers, soil and water conservation districts)
Briefly explain the role of each target audience in your process.
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

6. Key Messages
Communities in Pennsylvania benefit economically and environmentally when their local rivers, streams and lakes are clean and healthy.
We are looking for local leaders to step up and take action to help us raise awareness and, ultimately, funding for cleaning up the waters in their communities in Pennsylvania’s Bay Watershed.
What are the topics that are most important to communicate in your jurisdiction?
Examples may include:
Communities benefit economically and environmentally when local waterways are clean
Local governments should be actively involved in Phase III WIPs so they can tie-in their own local priorities and constraints
Local governments need to identify what resources they need so the Bay Program partnership can help
Local governments can take credit for practices and programs they are already doing
The Bay Model has improved, reflecting more refined local land use data
Tools are available to help implementation planning and decision-making processes for BMP funding, targeting, and implementation
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

7. Key Messengers/Trusted Sources
Phase 3 WIP Steering Committee
Lead State Agencies
River Basin Commissions
Chesapeake Bay Commission
Pennvest
Six Workgroups Membership
Each Sector = Agriculture, Urban, Wastewater, Forestry
Local Planning Goals, Priority Practices
Funding
Committed Partners -- TBD
Peers
Additional people willing to take action in partnership with the workgroups
List the entities that you will enlist to help you implement this strategy and note whether they’ve committed to assisting with communication and engagement or not.
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

8. Roles, Resources, and Capacity
Workgroups and Workgroup Co-chairs
Writing Specific Sections of the Phase 3 WIP
Contracted Facilitators
Help with additional outreach, messaging
SRBC, USGS
Chesapeake Bay Program Office
Technical, modeling analyses
Communications, messaging
LGAC/LGEI
Forums, Meetings, Other
GAPS:
Local Planning Goal Plan Development
Sector Growth
Briefly describe the role of federal, state, regional and local partners in the development and implementation of your WIP
Identify any gaps in resources available to you to implement your local engagement strategy
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy

9. Veronica Kasi Chesapeake Bay Office 717-772-4053 vbkasi@pa.gov
Contact Info
Veronica Kasi Chesapeake Bay Office
Briefly describe the role of federal, state, regional and local partners in the development and implementation of your WIP
Identify any gaps in resources available to you to implement your local engagement strategy
Enter jurisdiction name
Pennsylvania Local Government
Engagement and Communication Strategy