1. Do not copy, duplicate or distribute without prior written consent
2014 Summary Results
July 30- August 3, 2014
Tulsa, Oklahoma at
Do not copy, duplicate or distribute without prior written consent

2. Contents
Topic Page
Background and Profile…………………………………………………. Page 3 Location History……………………………………………………………. Page 4 Overview/Summary……………………………………………………… Page 5 Demographics ……………………………………………………………… Page 6 Digital – By The Numbers……………………………………………… Page 8 Motorcycle Stats …………………………………………………………… Page 9 Sponsorship Benefits ………………………………………………….. Page 10

3. Background and Profile
Established in Kansas City, MO in 1977 by a group of African American motorcycle clubs, the National Bikers Roundup (Roundup) is governed by bylaws created by the Motorcycle Clubs that attend. Roundup is a prominent annual “reunion-type” event among the multicultural motorcycle riding community. Eagerly anticipated by more than 1,000 motorcycle riding clubs (15-30K attendees) that attend each year, Roundup is viewed as the largest camping motorcycle rally in the country. The location changes each year and returns every 10th year to Kansas City, MO.
Profile
Roundup is a family-friendly multicultural motorcycle event with an accent on participation. It is viewed as the “must attend” motorcycle event of the year. Roundup events and activities serve to unite the motorcycle community, celebrate accomplishments and rejoice in fellowship and camaraderie among the motorcycle riding community.
Roundup has an outstanding record of generating favorable economic impact and in combating hunger with its annual charitable giving programs that benefit local food banks.

4. Host Locations Over the Years
City/State
1977
Kansas City, KS
Omaha, NE
1990
Kankakee, IL
2003
Atlanta, GA
1978
St. Louis, MO
1991
Oklahoma City, OK
2004
West Bend, WI
1979
1992
Memphis, TN
2005
Rockingham, NC
1980
1993
Flint, MI
2006
Ft. Pierce, FL
1981
Irving, TX
1994
2007
Kansas City, MO
1982
Denver, CO
1995
Pataskala, OH
2008
Greensburg, PA
1983
1996
 2009
Hampton, GA
1984
1997
Kansas City/Grain Valley, MO
2010
Columbia, MO
1985
Centerville, IL
1998
Louisville, KY
2011
Las Vegas, NV
1986
Austin, TX
1999
Greenville, SC
2012
Ennis, TX
1987
2000
Rosenberg, TX
2013
Tunica, MS
1988
Hanford, CA
2001
Madeira, CA
2014
Tulsa, OK
1989
Itta Bena, MS
2002
Dinwiddie, VA
2015
South Carolina

5. Overview/Summary Roundup is…
A four (4) day family-friendly motorcycle event held each year, during the first full weekend in August.
A richly diverse event filled with camping, exhibits, vendors, stunt shows, racing, contest, headline entertainment, education & safety workshops, special programs and a host of other motorcycle-related experiences.
Motorcycles, motorcyclists, motorsports enthusiasts, families and friends (also known as RoundupNation).
A “must attend” multicultural event where participants travel from points across the country each year.
Dates: Wednesday, July 31 – August 3, 2014
Format: Camping Rally (captured audience opportunities)
Location: Osage Casino Tulsa Raceway Park, Tulsa, Oklahoma
Attendees: Motorcyclists, Motorcycle/Powersports Enthusiasts from across the US
Reach: National scope with localized activation.
Costs: Average $30.00 per person; Children under 12 free

6. DEMOGRAPHICS Market Reach Audience:
National Scope with localized activation. Multicultural motorcycle consumer event attracting motorcyclists and power sports enthusiasts from throughout country.
Average Annual On-Site Attendance: 18-35,000
Extended Audience Reach: Approximately 30-50,000
Media
Media coverage promoting the event includes radio, newspaper, website, street teams, word of mouth, press releases and social media.
Audience:
Attendees travel to Roundup from across the country. Many ride their motorcycles while others trailer their motorcycles and ride once at the event.
Some drive or rent motor homes, while others stay in local hotels or bring camping equipment and stay on the grounds throughout the event.
Attendees ride primarily cruisers, touring bikes, and some make the cross-country trek on their sport bikes.

7. Demographics

8. Digital – By The Numbers
Campaigns
3K unique opt-in subscribers
Average 67% open rate
Subscriber geographic locations
USA
Japan
Afghanistan
India
Italy
Note: Total “likes” 18K. 10K YOY Improvement

9. Motorcycle Stats