1. Wellness Web 2.0 Coastal Bend Wellness Foundation, Corpus Christi, TX
Alison Johnson, Project Director/Dir. Of Outreach & Prevention
Hillary Vallejo, Project Coordinator/Social Media Coordinator
Bill Hoelscher, Principal Investigator/CEO

2. Program Service/Activity Flow
Outreach
Enrollment
Baseline Data Collection
Delivery of ARTAS through SM (up to 3 months)
Programmed text message support (up to 3 months)
6-month follow-up
12-month follow-up
18-month follow-up
Discharge

3. Timeline Start date: September 1, 2016 Enrollment Targets:
2 participants enrolled
1 participant screened and pending survey collection
2 participants pending their appointment to complete enrollment
8 participants screened and determined to be not eligible
Enrollment Targets:
Yr 2: 55 (5.5/month)
Yr 3: 71 (5.9/month)
Yr 4: 35 (5.8/month)

4. Implementation Status
IRB approval complete
Staff Trainings:
Traditional ARTAS, ARTAS adaptation, SenseHealth
SMS staff receive continued training & feedback on intervention implementation
Implementation protocols
Outreach & Recruitment, Screening and Enrollment, SenseHealth, ARTAS Adaptation
All protocols are continually evolving as we work through the intervention
Pilot test intervention complete
Participation of youth advisory groups
Involvement with YNOT
Building partnerships with high school- and coalition-sponsored teen advisory boards
Community Partnerships
Department of State Health Services & Corpus Christi-Nueces County Health Dept.
In process of building new partnerships with other testing clients and hospitals
Technology development
SenseHealth – intervention delivery and text message library

5. Implementation Challenges
Enrollment
Lengthy client services intake appointments
Clients unwilling to stay another 45mins for WellWeb enrollment
Clients missing appointments

6. Recruitment Recruitment Materials:
Social media images & sell sheet flyers
Reviewed by: YNOT youth group, current HIV+ clients, LGBTQ+ community members

7. Recruitment Materials Cont.
Networking apps: Grindr, Growlr, Jack’d, Scruff, Adam4Adam

8. Recruitment Materials Cont.
Recruitment Pools:
Client Services department:
New intakes: Total 130 – Potentially eligible 108
Clinic:
New intakes: List overlaps with Client Services list
Out-of-care:
Not virally suppressed: small percentage
Partnership recruitment site:
Health Department: 3 Newly HIV+ Diagnosed in Corpus Christi HSDA
(Texas HIV 1st Quarter 2016)
CBWF Outreach Testing Programs: 5 Newly Identified HIV+

9. Recruitment Challenges
Internet Outreach on Apps
Audience primarily interested in prevention services
Encouraging HIV+ positives to reach out
Internally
Staff initially did not understand eligibility criteria
Not able to access systems to search for potentially eligible clients, verify client contact information or verify client age
Out-of-date client contact information
Traditional Marketing
Navigating complex hospital system to form partnerships
Overcoming Challenges:
Internet Outreach
Free ads through Grindr4Equality
Continued, consistent conversations with staff
Client services provided two lists of potential clients with contact information

10. Discussion Alison Johnson, Project Director alisonj@cbwellness.org
Hillary Vallejo, Social Media Coordinator