1. Why Membership, Club Integration & Using the Evaluation as a Discount Tool to Drive Your Business Activity
Have coffee in room
Tell 2-3 stories -
Music in room –
Testimonials run on break with music

2. Why Integration? Sports Performance Training Environment Has Changed
Children’s Programming Space Has Become Crowded
Economic Environment Has Changed
Harder To Make Money With Children’s Programming Compared to 2005
Leverage All Your Business Assets
Personnel
Sales
Front Desk
Space

3. Current Business Reality -
New business failures
New business failures
80%
80%
96%
80% of all new businesses go out of business within the first 5 years*
80% of those businesses left go out of business the next 5 years*
96% of all business go out of business within 10 years*
Why not get involved with a company having 14 years of experience and success?
*E-Myth by Michael Gerber
AFTER 5 YEARS
NEXT 5 YEARS
AFTER 10 YEARS
TIME TO ATTACK & GAIN MARKETSHARE
Source: E-Myth by Michael Gerber

4. Why Membership? Who is your market?
Make Parisi Service Available To Larger Demographic
40 million youth 6-17 organized sports participants
99% of parents “improved physical fitness”
Tell 2-3 stories – update stats
Is Your Club Taking Advantage of it?
26 million American youth aged 6-17 are organized sports participants
7 out of 10 children under the age of 14 participate in one or more sports or activities
99% of parents with youth sport participants say “improved physical fitness” is the chief virtue of youth sports participation
$4.1 Billion spent annually on private coaching and sports instruction
$4.1 Billion
7 of 10 children <14 in 1 or more sports/activities

5. Why Membership Capture Greater Marketshare Annuity Based Revenue
Automatic Renewal for Multiple Months
Generate Additional Revenue Without Significantly Increasing Labor Cost
Easier Purchase Decision Because of Lower Price Point
Easier Scheduling For Customer and Staffing for Business
More Athletes in the Program Drives Other Service & Product Offerings

6. Updated Parisi On-Line Franchise Education Platform
90 Day Curriculum – Access to Web Platform at signing of contract
13 weekly lesson plans for business & training tracks
Multimedia tools – Video, Audio, Workbook
Weekly activity assignments
Ongoing testing & tracking
On-Line Resource Library
4 New Learning Modules on Sales
4 New Curriculum Lesson Plans
Performance Director
Performance Coach
Sales Person
Front Desk - MSR
Weekly activity assignments
Ongoing testing & tracking
On-Line Resource Library

7. New Tracking Tool

8. The Free or Discounted Evaluation

9. History of the Health Club Business
Paid In Full Memberships
Monthly Memberships / Enrollment Fee
Tour - Discount Enrollment Fee
Evolution of the Enrollment Fee
Discounting Enrollment Fees / Membership Fees Drives Tours
Repositioning the Evaluation - our Tour
Make the buying process easier
More Calls To Action To Engage The Customer
Purchase Program
Evaluation
Free Class
Parent Orientation

10. Review - Using The Evaluation To Overcome Monthly Revenue Valleys
Changing the Parisi Paradigm on the Evaluation
Evaluations drive our business
Evaluations are similar to the Health Club tour
A good Health Club tour usually is 30 to 45 minutes
Tours are free and many members are offered a Free Personal Training
Session to get them to engage in a Personal Training Program
Offer Discounted Evaluations ($50 off)
Offering Free Evaluations
Free Team Evaluations
Free Evaluations to All Health Club Members Children
Free Evaluation Month to All Friends of the Parisi Program
Have Your Friend Take a Free Evaluation and Receive a Free Session

11. New Ads

12. Ads

13. Ads

14. Ads

15. Empowering America’s Youth - Thank You