1. Love Your Local Market 2016

2. LYLM 2016 : Celebrating Britain’s Markets

3. LYLM 2016 Theme : Traders
Each year Love Your Local Market builds on a specific theme
In 2014 one hundred youth markets were formed around the UK.
In 2015 the theme was Digital, creating technological awareness across the sector.
This year the theme was Traders and all events were geared towards this
Although we declare a new theme each year, we also target to achieve the previous years’ aims and objectives.
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4. Research Methodology Online registration survey Follow up survey
Details of markets being registered
How many markets were registered
What prompted registration
Whether a special event was held
Aims and objectives
Take up and retention of pitches offered
Details of any incentives to traders
Youth markets held
How many pitches (if any) offered to start ups
Digital promotion
Details of digitizing the market place
Focus for Love Your Local Market in 2017
19 online responses
360 responses to the online survey
Monitoring of Social Media
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5. Participating markets 2016
# of participating markets in 2016
1,118
# of participating markets in 2015
1,200
# of markets registered in 2014
926
LYLM 2016 has achieved the most impressive geographical balance ever, and the number of participating markets almost matches the 2015 count

6. Attracting New Markets
LYLM is still attracting new markets to participate.
In its 5th year in 2016 very nearly half of participants are newcomers
Proportion of markets per year new to LYLM
Q. Did you take part in Love Your Local Market in 2012? 2013? 2014? 2015?

7. Reaching across the spectrum of market types
Participation mirrors the diversity of markets across the UK. Three market types (General, Farmers, and Hot Food) represent two thirds of participants. Youth Markets, representing 4%, outpunch their weight in terms of their contribution and ‘share of voice’
414 responses
Q. What type of market are you registering? 414 responses

8. Impact of Youth Markets
Often run in conjunction with town centre organisations, schools and colleges, Youth Markets provided a vibrant presence within the LYLM spectrum
Young people injected energy and flair into the markets where they traded, and many commented how much they appreciated the chance to trial their retail ideas face to face with live customers
414 responses

9. Embracing all management structures
LYLM attracts markets across the range of management models, reflecting the changing pattern across the UK. For 2016 it may be that a number of non LA markets are now identifying as ‘Others’
225 responses
Other:
Partnership/ Collaboration
Town & Country Markets
Small Business
Private License
Charity run
Managing Agents
Partnerships with 1 or 2 of the options listed
Other include:
Town & Country Markets
Small Business
Private License
Charity run
Managing Agents
Partnerships with 1 or 2 of the options listed
Q. Is your market? Council Managed? Independent/ Privately Run? Community Run? Social Enterprise? Other? 225 responses

10. Reasons for Participating
454 responses
Q. What prompted you to register for LYLM 2016? (Multiple Choice, 2 answers only) 454 responses

11. Objectives for LYLM Participants
Boosting footfall and supporting the town centre are by far the most popular objectives, cited by more than half of participants. Only one participant in every 7 believes LYLM will increase their turnover
578 responses
Q. What objectives do you have for LYLM 2016 in your market(s)? (Multiple Choice, 2 answers only) 578 responses

12. LYLM 2016 : close to 5,000 themed days
The 2016 celebration has triggered 4,897 themed days in markets across the UK. Almost a third of participants staged events on every day during LYLM
4,897
Themed Days!
224 responses
28%
29%
13%
30%
Q. How many days do you plan to run your LYLM 2016 event at your market(s)? 224 responses

13. Pitches offered to New Traders
LYLM becomes less focused on subsidised pitches for New Traders. In 2016 just over half of markets were targeting new Traders in this way
181 responses
Q. How many additional pitches do you plan to offer for New Traders during LYLM 2016? 181 responses

15. Powerful Social Media Engagement
74,332,422 impressions on Twitter!
787,012 Social Reach on Thunderclap!
3064 search results on Instagram!
41,939 Facebook Impacts!
Thunderclap is for campaigns and events. It is a crowd speaking platform that lets individual and companies rally people together to spread a message. Thunderclap amplifies your message with the power of the crowd.

16. Powerful Social Media Engagement
787,012 Social Reach on Thunderclap!
Thunderclap is an online tool for promoting campaigns and events by aggregating social media messages
Thunderclap amplifies messages sent out by using exponential techniques to achieve exceptional reach and volume of messages.
Social Reach is a measure of the number of accounts participating multiplied by the number of outbound messages
Thunderclap is for campaigns and events. It is a crowd speaking platform that lets individual and companies rally people together to spread a message. Thunderclap amplifies your message with the power of the crowd.

17. #LYLM2016 : What did managers say ?
Fab idea
Amazing job at promoting local Markets
Keep promoting us on twitter
Move to a quieter time in the year
Great promotional incentive
Great opportunity to sell goods
Helped to build good working relationships
Celebrate markets all year round
Length of LYLM events different in each venue
No capacity to take on new stall holders
Excited about the pop-up
Publicity material for LYLM
Help with new ideas
Get traders on board

18. Suggestions for #LYLM2017

19. LYLM 2017 dates : May 13th to 27th See you all next year !
Love Your Local Market UK is coordinated by
The National Association of British Market Authorities
@loveurlocalmkt