2. Analogue to Digital - Australia
Australia will complete the switch from
Analogue transmission to
Digital-only transmission by the end of 2013.

3. HD Set Top Boxes - 600,000 units per year
Australia – Key Stats
Population - 22 million
8.5 million households
Current sales of LCD & Plasma Flat screens - 2m units per year
HD Set Top Boxes - 600,000 units per year

4. Current Position
53% of Australian households have converted to free-to-air digital TV – up from 47% in the previous quarter.
93% of Australian households are aware of the digital switchover – up from 82% in the previous quarter.
82% of Australian households that have converted to digital TV are pleased they did – up from 77% in the previous quarter.
93% of households are aware of digital switchover

5. Communications Strategy
National Advertising Campaign – TV & Press
National Call Centre
Website –
Local info sessions for retailers, installers, community groups
Product labelling
Retailer accreditation

7. Digital Labelling - Products

8. Retailer & Installer Accreditation
Accreditation of retail shop floor staff

9. Ai Group’s HD Tick