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Topics in Technology and Marketing The Purpose of a Business Website

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Presentation on theme: "Topics in Technology and Marketing The Purpose of a Business Website"— Presentation transcript:

1 Topics in Technology and Marketing The Purpose of a Business Website

2 The Purpose of a Business Website
MAKE THE CASH REGISTER RING A website that doesn't drive leads or sales is worthless

3 3 Essential Internet strategies
Attracting website visitors Pull Marketing (SEO) Push Marketing ( /PPC/SEM) Drive Marketing(Affiliate Marketing) Converting website visitors to purchasers Effective website design Converting purchasers to repeat purchasers Push Marketing with personalized content

4 Questions?


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