1. International Public Relations
By M.H.Kashawa

2. International Public Relations
public relations and Globalization
PR has globalize along with corporations. Amongst the earliest to expand in this way was the oil and gas industries, which globalize in pursuit of new oil reserves.
In Singapore the oil industry brought PR people with it when the city state was still a British colony.
PR is more dispersed but wherever there is global capital there is global PR (or its subsidiaries and affiliates).

3. International Public Relations
Customer relations
Public Relations industry is responsible for creating and maintaining relationships between clients and customers.
PR practitioners seek to foster interest, trust and belief in a product or company.
If you haven’t already, I urge you to take advantage of the Int’l PR classes offered, or Int’l Comm.

4. International Public Relations
communicating with multi cultural customer
“There is no question that globalisation is a reality, but all PR is local”
cultural differences can make or break a PR campaign.
Pepsodent case.
politics and/or religion can be a very sensitive issue in other cultures.

5. International Public Relations
Appreciation of the target language and its cultural nuances is necessary.
speaking styles and the content used differs across cultures.
Pictures of seemingly innocuous things in one culture could mean something different in another.
Now, let’s move to the emphasis of this discussion…
Let me begin by asking a couple of questions.
I would argue that Elian Gonzalez is an example of a public opinion cycle.

6. International Public Relations
In many countries the radio, TV or newspapers may not be the primary source of information.
Southern Sudan case
Now that I’ve got you all riled up, let’s take a look at US-Cuban relations 40 years ago…and move from such a hot topic.

7. International Public Relations
Conclusion
Improvements in communication have resulted in a crowded marketplace in many industries ـــsuccessful PR across borders becomes a key competitive differentiator
Localise both your message and responsiveness to that message

8. International Public Relations
References
United business media
Excellent in PR

9. Thank you.
THE END!
M.H.Kashawa 2007