1. WebSphere Portal Version 6
WebSphere Portal Version 6.1 Module ECA64 for use with The Executive Assessment Overview

2. Use with Standard Executive Assessment
Created by THE GUERRILLA GROUP inc exclusively for IBM
Use with Standard Executive Assessment overview video and the manual, “How to Sell and Conduct an Executive Assessment”
Both are available at the IBM PartnerWorld website.

3. In the Executive Assessment Manual:
You’ll find references for all of the facts we'll quote in this program
Forms, checklists, templates , success stories, and other resources
Use these tools together to make your Executive Assessment engagement even MORE compelling.

4. In this Overview: Insider’s view of WebSphere Portal Version 6.1
Powerful Business Case
Current trends in the market
How to recognize prime prospects
A set of powerful questions to give you all the information you need to make your proposal irresistible

5. What is WebSphere Portal ?
Web portals allow employees, partners and customers to choose their user experience with personalized applications based on:
roles,
context,
actions,
location,
preferences
and team collaboration needs.

6. What is WebSphere Portal?
A collaborative portal solution
Gives employees access to applications, people, and processes
via a single user interface,
without the scale, system complexity, and expense of an enterprise solution.

7. WebSphere Portal Provides:
Integrated Portal,
Document Management,
Web Content Management
and Collaboration Capabilities
in a Single Package with flexible pricing options.

8. WebSphere Portal Version 6.1
Installs quickly
Includes pre-built example Web sites, which can be easily customized and deployed
Immediate benefit and ROI

9. WebSphere Portal Version 6.1
Streamline business processes
Organize and aggregate information and applications
Provide teams with an easy way to coordinate and manage documents
Quickly implement new business designs that are engaging, flexible and high performance

10. WebSphere Portal Version 6.1
Supports Web 2.0 capabilities:
User Contribution to portal sites
Situational Development
User Control of their pages
AJAX support for core features
AJAX portlet creation
Partial page refresh, tooling capability to dynamically generate REST services, client-side event model, and more.

11. Three Main Areas of Enhancement:
Making use of the latest Web 2.0 technologies to improve the user interface,
Allowing for flexible use of new and existing web-based assets to create new business applications, and
Reducing deployment, administrative, and maintenance costs while boosting performance.

12. WebSphere Portal Version 6.1
Helps your clients deliver exceptional Web experiences, extend their business assets, run their business efficiently and grow as they go.
Newly enhanced accelerators that easily snap on to WebSphere Portal help speed time to value

13. What’s Included?
No migrations or reworking of portlets to take advantage of the latest Web 2.0 features,
Seamlessly deploy portlets through different platforms.
Leverage the use of new Web 2.0 technologies:
AJAX
Dojo
XML
JavaScript
REST

14. WebSphere Portal Server Version 6.1
What’s Included?
WebSphere Portal Server Version 6.1
Develop in IBM WebSphere Portlet Factory
Site Wizard and Theme Customizer
IBM accelerators for IBM WebSphere Portal

15. WebSphere Portal Enable
What’s Included?
WebSphere Portal Enable
Includes features of WebSphere Portal Server
Integrated Web content management capabilities
Document libraries
Advanced portal search.

16. WebSphere Portal Extend
What’s Included?
WebSphere Portal Extend
Includes features of WebSphere Portal Enable
Individual and shared workspaces
Instant messaging
Editable electronic forms

17. What’s Included?
WebSphere Portlet Factory 6.1 Designer & Runtime
IBM Lotus Web Content Management
Tivoli Directory Server
DB2 for Information Management
Lotus Sametime Presence Awareness and Instant Messaging

18. What’s Included?
IBM Lotus Forms
Google Gadgets in an Enterprise Portal, at no cost to your clients.

19. Complementary Products include:
WebSphere Portal Express Version 6.1
WebSphere Portal Enable for z/OS
IBM Lotus Domino
IBM Lotus ActiveInsight Team Edition
Lotus Mobile and Wireless offerings
IBM WebSphere Commerce Express

20. What’s Included? WebSphere Portal Business Solutions Catalog
Business Accelerators for IBM WebSphere Portal
A single platform for the SOA-based composite applications of today and tomorrow
Executive Assessment for WebSphere Portal Express V.6.1 for client companies with fewer than 1,000 employees.

21. Market Trends:
Growing from $278 million in 2003 to $1.2 billion by 2009
The Enterprise portal market leaders are IBM WebSphere, SAP Enterprise Portal, and Microsoft SharePoint.
IBM WebSphere leads both in market share and in Gartner’s Magic Quadrant.

22. Market Trends:
Large enterprise clients need basic information access and formatting functions
Business processes automation ultimately requires access to electronic information through a portal.
Demand for collaboration and business process efficiency are the driving market forces for portal application sales

23. Market Trends:
Expanding industry standards and broad industry support are allowing even smaller companies to more effectively and affordably tackle business-level interoperability
Portals provide the flexible access that large enterprise customers need.

24. Market Trends:
Portals also impact the way organizations deliver products and services.
Vendors target fundamental business process changes.
Focus on increased return on investment for key business processes.

25. Market Trends:
Firms want portal servers that help employees use the applications and information they need to do their jobs Forrester Research
They want a portal that focuses on employees
A year or less to launch.

26. Market Trends:
Rely on IT groups as the sole source of portal funding.
Find it difficult to build consensus on portal features and funding.
The Executive Assessment process can help you forge a consensus.

27. The Business Case
Even SMB’s need to expose critical corporate data and services,
often siloed in multiple systems,
to their extended community in a timely and secure fashion.

28. in a single package with flexible pricing options.
The Business Case
Includes:
Portal
Document Management
Web Content Management
Collaboration
in a single package with flexible pricing options.

29. The Business Case
Based on the value of providing secure, real-time access to applications and information, for teams to collaborate and share documents and view business metrics, while significantly improving existing business processes

30. The Business Case
Connects employees, key partners, suppliers and customers with the business applications and content they need.
Reduce administrative overhead by delegating select administrative actions to end users.

31. The Business Case Web 2.0 mashup capability
Business solutions can sometimes be implemented on the departmental level, without developer intervention
The Result:
Improved productivity
Streamlined business processes
Better decision-making
Improved customer service

32. The Business Case
Enterprise-level capabilities at price-points SMB clients can afford.
Fast time-to-value
Fully scalable as your client’s business grows.

33. Target Client Profile
Organizations seeking to boost productivity and collaborate more effectively with employees, suppliers, customers, and partners.
Identify integration points in aligned accounts for surfacing legacy applications, creating composite applications and providing Single Sign-On

34. Target Customer Profiles
You can sell WebSphere Portal across industries.
Focus on knowledge workers, field sales, distributed offices and professional teams.
Typical sponsors are C-Level Executives, LOB Executives, and IT Managers.

35. Increased Employee Productivity
Value to Your Client
Increased Employee Productivity
Provide timely information and access to applications, people and processes
Single consistent user interface

36. Value to Your Client Easy to Deploy
Easy-to-use tools and enhanced administrative capabilities help facilitate the deployment of WebSphere Portal-based solutions

37. Value to Your Client Save Time and Money
Leverage pre-built out-of-the-box intranet and extranet example Web sites
Clients can quickly customize and deploy their own intranet and extranet sites

38. Value to Your Client
Timely information and access to applications, people and content
Single unified interface
Secure environment for working on documents, either on their own, or as part of a team
Improved instant messaging and presence awareness based on IBM Lotus Sametime

39. Value to Your Client
Allowing end users to build new business solutions to get their job done
Easily update content without technical skills
Leveraging existing third-party mail and calendaring systems

40. Value to Your Client
Reduced administrative overhead
Allowing end users to build new business processes to get their job done
Easily update content on intranet, internet or extranet sites without technical skills

41. Value to Your Client
Leveraging existing third-party mail and calendaring systems
Leveraged investment in Portal and taking advantage of accelerator plug-ins as they grow their business.
Shortened training and learning-curves by using familiar applications

42. Value to Your Client
Flexible pricing and licensing options
Start with as few as 20 users
Expand as their business grows
Use the Executive Assessment Questionnaire to gather all the information you need.

43. Value to the Business Partner
Solves top mid-market customer pain points for information sharing.
Build solutions more quickly and profitably.
Lower barriers to entry for new business partners.
Leverage other IBM and IBM BP applications and solutions

44. Value to the Business Partner
Creates new sales opportunities for portals
Generates substantial installation and support services revenue
New sales opportunities for basic document management and collaboration capabilities
Abundant upsell opportunities for additional hardware and software

45. Value to the Business Partner
Provide integration services with existing backend systems, and existing applications
Build Key Performance Indicators to enhance existing IBM-built accelerators
Offer them through the WebSphere Portal Business Solutions Catalog

46. Value to the Business Partner
Your clients gain a secure, single, consistent user interface for teams to collaborate and share documents, business applications and content
Quickly create and modify portal content without IT help
Deploy intranet or extranet example sites for your client less than an hour

47. Value to the Business Partner
Open standards help you leverage your experience and skills
1000+ IBMers trained worldwide creates more services opportunity for you
Up-sell and Cross-sell opportunities
Contact information for technical support and sales support

48. Product-Specific Questions:
Download the Manual
Copy the forms and print on your company letterhead
Facilitate your Needs Assessment interview

49. Solution-Specific Questions:
How is your organization providing secure, collaborative, focused delivery of team information to employees, customers, and business partners via the web? How would you like that to change?

50. Solution-Specific Questions:
Are you looking to improve operational efficiency through increased self-management?

51. Solution-Specific Questions:
Would you like to increase organizational productivity with an improved user experience?

52. Solution-Specific Questions:
What do you want visitors to know, do, or feel when interacting with your business?

53. Solution-Specific Questions:
How do you adapt your business to various audiences with focused content? How would you like that to change?

54. Solution-Specific Questions:
Do you need to accelerate the deployment of content, applications and processes?

55. Solution-Specific Questions:
Are you interested in the reuse and increased efficiency potential of a SOA?

56. Solution-Specific Questions:
Is there a particular segment of your visitor population that you wish to single out for preferential treatment? What business rules would you use to select them?

57. Solution-Specific Questions:
How do you currently provide content to your site visitors? What external content sources do you offer? Who manages this information? How do you manage this content? How would you like this to change?

58. Solution-Specific Questions:
Who wants access to information about your visitors, their habits, and their demographics? How would you like to offer this information to them?

59. Solution-Specific Questions:
Could your organization benefit from reduced IT administration and management costs?

60. Solution-Specific Questions:
What are the trends among your site visitors that will affect your capacity planning?

61. Solution-Specific Questions:
How do you coordinate and manage the parallel efforts of multiple content developers? How would you like this to change?

62. Solution-Specific Questions:
Tell me about how your customers use mobile devices, such as palmtops, pagers, and cell phones. How do you envision customers using these devices to connect with you?

63. Solution-Specific Questions:
Do you spend more time preparing reports or analyzing performance?

64. Solution-Specific Questions:
How do you exchange ideas and information with your employees and business partners? What would you like to change about this process?

65. Solution-Specific Questions:
How geographically diverse is your organization? How many locations do you have? How does that affect your ability to collaborate across those locations?

66. Solution-Specific Questions:
Plug the answers to these questions into the Proposal Template provided in your Executive Assessment Manual to quickly create an effective presentation

67. EA Technical Support Call us!
North America
(Mountain Time zone)
Check the PartnerWorld website for new Executive Assessment Modules

68. EA Technical Support U-Pick Program for Portal
Business Value Assessment for Portal and Workplace
Details in the Technical Support section of the Executive Assessment Manual
PartnerWorld web site
Share your success stories

69. © MMVIII THE GUERRILLA GROUP inc, All Rights Reserved
Written and Narrated by Orvel Ray Wilson, CSP
IBM Subject Matter Expert:
- Tim Nunes
Marketing Manager, WebSphere Portal
IBM Project Manager:
- Andrea Solka
IBM Software Channels Marketing
Videographer: Ryan Brady
Web Publishing: Aaron Wilson
© MMVIII THE GUERRILLA GROUP inc, All Rights Reserved