1. a Corporate Communication Plan for Strategic Change
By: Angela C Grondin

2. “Imagine how creative, how productive, how ecologically benign we could be if we could run our own companies like the rainforest? ”
Tachi Kiuchi, Chairman of Mitsubishi

3. In today’s complex organization, Change is an inevitable part of the business process

4. ….Even subtle indications of change,
Can ignite feelings containing enough strength to crush any initiative….

5. Common Barriers to Change:
Resistance
Anxiety
Fear

6. …………………………..However, communicative change strategies that invite the ideas of every member of the organization into the creative process can overcome any obstacle………

7. So when you come upon the need for change within your organization, the following are some effective communication strategies:

8. Sustainable
Innovation
Conscious
Oversight
Communicative
Change
Strategies
Challenging
Strategy
And
Purpose
Asking
BIG
Questions

9. Discuss Strategy and Purpose
Connect purpose to organizational strategy
Incorporate ‘scenario thinking’ (in depth thinking about external forces that may effect the future) and shared vision (thinking about collective aspiration of people in the organization)
Cultivate collective responsibility for the future as well as the global environment
Consider multiple components of society

10. Ask Big Questions?
Inquiry oriented, place deliberate focus on ‘Big’ questions in the strategy
Promote questions as a primary way for members to engage in “…collaborative conversation, exploration, inquiry, and learning.”
Develop the capability of strategic thinking in every member
Foster sustainable business and social value

11. Think Sustainable Innovation
Tailor strategies and practices around environmental issues and concerns
Live by the philosophy of “An eco efficient company is making efficient use of its resources” and a strong signal of good management
Reinforce environmental innovation and organization learning. Three elements of essential to the success of sustainable development are:
Shared vision and personal mastery: connect vision with personal values
Team learning and mental models: effective reflection and dialogue for effective use of advocacy

12. Sustainable Innovation (Con’t)
3) Promote systems Thinking: “mutually sustaining interdependent causal relationships among economic, environmental and social spheres.”
Foster fundamental innovation, compelling breakthroughs in new products and processes as well as energy efficiency and reduced waste
Generate an awareness of the larger systemic impact
Nurture a willingness to keep learning in the pursuit of sustainability

13. Foster Conscious Oversight
Develop an environment of care and nurturing of people and systems
Discuss the impact of the organization on future generations as well as the community
Reflect on the system and situation from a variety of perspectives and ways of thinking
Promote agility and flexibility of teams and departments, so leaders can act autonomously and quickly adapt with the marketplace

14. Conscious Oversight (Cont’d)
Cultivate a broader sense of community
Incorporate the Six Intelligences:
Fiscal: financial flows, processes and procedures
Social: leaders decide on appropriate social form for teams and departments
Noetic: encourages a collective IQ
Emotional: fosters organizational intuition
Environmental: Focuses attention to the physical environment
Spiritual: Incorporates the soul and ethics in the work place

15. Comparison: Strategy and Purpose The Big Question
Encourages scenario thinking and exploration of purpose
Sees stewardship as an organizational ethic and practice
Exposes and tests assumption behind current strategies
Focuses on strategic and ethical thinking capabilities
Questioning vs. fixed immediate solutions
Encourages informal conversation and networks of relationships
Views questioning as a primary way to engage natural, self-organizing capacities for conversation, exploration, inquiry and learning

16. Sustainable Innovation
Comparison
Sustainable Innovation
Conscious Oversight
Shared vision and personal mastery
Team learning and mental models
Systems Thinking
Measurement and Feedback
Fosters learning and change
Focuses on a system larger than itself
Enhances the total health and sustainability of the community
Leaders work to develop agility and flexibility to remain autonomous
Incorporates six intelligences: fiscal, social, noetic, emotional, environmental

17. Remember…………………………………..
the key to success is a willingness of all members of an organization to continue learning in the pursuit of a goal.
Innovation is best achieved in a culture that embraces and fosters learning and effective communication during change

18. Conclusion
………Communicative change strategies differentiate the grass from the trees in a rainforest, and the winners from the losers in modern business………….

19. Reference
Senge, P., Kleiner, A., Roberts, C., Ross, R., Roth, G., & Smith, B. (1999)
The Dance of Change: The challenges of sustaining momentum in learning organizations. New York, NY: Random House, Inc.